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Shraddha Kapoor-backed Palmonas to raise Rs 55 Cr led by Vertex Ventures

EntrackrEntrackr ยท 5m ago
Shraddha Kapoor-backed Palmonas to raise Rs 55 Cr led by Vertex Ventures
Medial

Shark Tank-famed direct-to-customer (D2C) jewellery startup Palmonas is all set to raise its maiden institutional round. This will be the second funding for the Pune-based company in 2025. "Vertex Ventures is leading Rs 55 crore in Series A round at a post-money valuation of Rs 550 crore ($65 million)," said one of the sources requesting anonymity as discussions are yet to be public. Founded in 2022 by Amol Patwari and Pallavi Mohadikar, Palmonas specialises in demi-fine jewellery such as necklaces, rings, bracelets, earrings, and mangalsutras made from stainless steel with 18k gold vermeil coating. In February this year, Palmonas raised Rs 1.26 crore on Shark Tank India Season 4 from investors Namita Thapar and Ritesh Agarwal, valuing the company at Rs 126 crore post-money. Prior to this, the brand had secured Rs 6 crore in an angel funding round. In March 2024, it roped in Bollywood actress Shraddha Kapoor as its co-founder. Sources indicate that the deal terms have been finalised, and the company is likely to announce the transaction soon. Queries sent to Palmonas and Vertex Ventures did not receive a response by the time of publication of this story. For the fiscal year ending in March 2024, Palmonas reported Rs 5.38 crore in operating revenue against Rs 3.83 crore in FY23. Its losses stood at Rs 1.24 in FY24. It has yet to file its annual report for FY25. Vertex Ventures closed its fifth fund at $541 million in 2023, targeting investments from pre-Series A to Series B. Its recent bets include SpotDraft (lifecycle management), Spyne (AI-based photography and editing), and D2C electronics brand Nuuk.

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Palmonas raises Rs 55 Cr in Series A round led by Vertex Ventures

EntrackrEntrackr ยท 2m ago
Palmonas raises Rs 55 Cr in Series A round led by Vertex Ventures
Medial

Demi-fine jewellery startup Palmonas has raised Rs 55 crore (around $6.2 Mn) in a Series A funding round led by Vertex Ventures Southeast Asia & India (SEAI). The proceeds will be used to expand Palmonasโ€™ 9kt gold demi-fine collection, open 100 new stores in the next 12 months, and foray into newer categories. Founded in 2022 by Pallavi Mohadikar and Amol Patwari, with Shraddha Kapoor later joining as cofounder, Palmonas specialises in demi-fine jewellery crafted from surgical stainless steel and sterling silver with 18K gold vermeil finish, spanning necklaces, rings, bracelets, earrings, and mangalsutras. Palmonas follows a D2C-first business model, generating sales primarily through its online store, while also leveraging marketplaces like Amazon and Flipkart, along with offline retail outlets. Since launch, the startup has processed over 6.5 lakh orders and built a strong base of repeat customers. The brand was valued at Rs 126 crore earlier this year, following an investment of Rs 1.26 crore by Namita Thapar and Ritesh Agarwal on Shark Tank India Season 4. Prior to this, it had raised Rs 6 crore in an angel round in 2023. Palmonas competes with D2C jewellery players like GIVA, BlueStone, CaratLane, Melorra, and Firefly Diamonds, all of which are capitalising on Indiaโ€™s shift towards digital-first jewellery shopping. The Indian jewellery market, still dominated by offline players with nearly 85% share, is witnessing rapid digital adoption. The countryโ€™s online jewellery market is projected to reach $3.7 billion by 2025, creating opportunities for new-age brands like Palmonas.

Exclusive: Pilgrim raises $9 Mn with 3X valuation surge

EntrackrEntrackr ยท 1y ago
Exclusive: Pilgrim raises $9 Mn with 3X valuation surge
Medial

Beauty and personal care D2C firm Pilgrim has raised Rs 75 crore (approximately $9 million) in its extended Series B round led by Fireside and Vertex Ventures. The board at Pilgrim has passed a special resolution to issue 854 Series B1 and B2 preference shares at an issue price of Rs 8,77 655 each to raise Rs 75 crore or $9 million, its regulatory filing accessed from the Registrar of Companies shows. Fireside and Vertex Ventures pumped in Rs 25 crore and Rs 23 crore, respectively. NSFO Ventures, Mirabilis Investment, and NABS Vriddhi cumulatively invested Rs 27 crore during the round. The company will use these proceeds for expansion and general corporate purposes as decided by the board, the filings further added. According to the startup data intelligence platform TheKredible, the companyโ€™s valuation has soared to approximately Rs 2,075 crore (around $250 million) post-allotment. This marks an over threefold increase from its last funding round, of $20 million where the company was valued at $75 million. The firm may raise more funds in this round. With the recent funding, Fireside Ventures remains the largest external stakeholder with a 23% stake, followed by Vertex Ventures, which holds 11.2%. NSFO Ventures and Mirabilis Investment command 5.57% and 2.81% stakes, respectively. Founded by Anurag Kedia in 2019, Pilgrim offers more than 90 SKUs across face care, haircare, and skincare products, and fragrances in over 25,000 pin codes. The company said that it offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers. The five-year-old firm has raised around $35 million across rounds including its $20 million Series B led by Vertex Ventures in 2023. The company posted 4.47X growth in scale to Rs 76 crore in FY23 from Rs 17 crore in FY22. In pursuit of growth, its losses also jumped 3X to Rs 23 crore in FY23. Pilgrim is yet to file annual results for FY24.

ELIVAAS raises Rs 87 Cr in Series B round led by Vertex Ventures

EntrackrEntrackr ยท 3m ago
ELIVAAS raises Rs 87 Cr in Series B round led by Vertex Ventures
Medial

ELIVAAS raises Rs 87 Cr in Series B round led by Vertex Ventures Luxury vacation rental platform ELIVAAS has raised Rs 87 crore (approximately $10 million) in Series B funding led by Vertex Ventures Southeast Asia & India, with participation from existing investors Peak XV Partnersโ€™ Surge and 3one4 Capital. Entrackr had exclusively reported the development in April this year. In April 2024, the company raised $5 million in Series A funding led by 3one4 Capital, with participation from Peak XV Partnersโ€™ Surge and angel investors. The fresh proceeds will be used to expand its presence in India, prepare for entry into global markets, and invest in technology to scale operations. Sources indicate the company may have crossed Rs 500 crore in valuation. Founded in 2023 by Ritwik Khare and Karan Miglani, ELIVAAS manages luxury villas and apartments for short-term rentals. The platform serves both homeowners, by monetising and maintaining their properties, and travellers, by providing access to premium vacation accommodations. The company currently operates in 30 destinations across India and reported five-fold year-on-year revenue growth in FY25. While ELIVAAS has yet to disclose its FY25 numbers, the company recorded a revenue of Rs 7 crore and a loss of Rs 10.4 crore for the fiscal year ended March 2024, according to startup data intelligence platform TheKredible. Vertex Ventures Southeast Asia & India is an early-stage venture capital firm that partners with startups across Southeast Asia and India. It has invested in companies including Grab, FirstCry, Nium, Licious, Kuku FM, and PatSnap, supporting their growth across multiple sectors.

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