Dream11 parent set to invest $50 Mn in Cricbuzz

Entrackr · 5d

Dream Sports, the parent company of fantasy gaming giant Dream11, is set to acquire a stake in Cricbuzz, the popular cricket media platform owned by Times Internet, according to two sources familiar with the matter. This would be the first major investment by the Mumbai-based firm in a cricket-focused content platform. “Dream11 is in the final stages of acquiring a 15% stake in Cricbuzz for $50 million,” said one of the sources, requesting anonymity. “The terms of the deal have been finalized, and the transaction is likely to materialize soon.” Founded in 2004 by Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde, Cricbuzz started as a cricket-focused digital platform. In November 2014, Times Internet — the digital arm of the Times of India Group — acquired a majority stake in Cricbuzz for an undisclosed sum and later merged it with its cricket portal, GoCricket. “With Cricbuzz being one of India’s most visited cricket platforms, especially during major tournaments and the IPL, Dream11 will gain direct access to a highly engaged and relevant audience. This investment could help the fantasy gaming platform boost brand visibility, run targeted campaigns, and seamlessly integrate user acquisition funnels within Cricbuzz's content ecosystem,” said another source, who requested anonymity as the talks are private. According to sources, Cricbuzz closed FY25 with an estimated revenue of Rs 400 crore. However, Entrackr couldn’t verify this independently. Dream11 declined to comment on the story, while queries sent to Times Internet and Cricbuzz remained unanswered at the time of publishing.