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BlissClub posts Rs 130 Cr revenue in FY25; cuts losses by 55%

EntrackrEntrackr · 17d ago
BlissClub posts Rs 130 Cr revenue in FY25; cuts losses by 55%
Medial

BlissClub posts Rs 130 Cr revenue in FY25; cuts losses by 55% BlissClub has recorded strong growth in FY25, with its revenue from operations surpassing the Rs 130 crore threshold. The firm has also reduced its losses by more than half during the period after a notable cut in employee costs. BlissClub’s revenue from operations grew 51% to Rs 131.5 crore in FY25 from Rs 87 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC). The company specializes in women’s activewear, accessories, and lifestyle products, and the sale of these items remained its sole source of operating revenue. BlissClub also recorded Rs 3.5 crore in non-operating income, taking its total income to Rs 135 crore in FY25. On the cost side, the cost of materials remained the largest expense, rising 38% to Rs 62 crore in FY25 from Rs 45 crore in FY24. Other expenses increased 31% to Rs 29.5 crore, while transportation costs more than doubled to Rs 16 crore during the year. In contrast, employee benefit expenses declined 42% to Rs 18 crore in FY25 from Rs 31 crore in FY24, while legal charges stood at Rs 5 crore during the period. Overall, the company’s total expenses increased 14% to Rs 155.5 crore in FY25 from Rs 136 crore in FY24. As revenue growth outpaced the rise in expenses, BlissClub managed to cut its losses by 54.5% to Rs 20 crore in FY25 from Rs 44 crore in FY24. Its ROCE and EBITDA margins stood at -44.57% and -15.09%, respectively. On a unit basis, the company spent Rs 1.18 to earn a rupee during the fiscal year. BlissClub recorded cash and bank balances of Rs 39 crore in FY25, while its current assets stood at Rs 75 crore. BlissClub has raised around $21.6 million in funding to date, with Elevation Capital as its lead investor. The company competes with brands such as Kica Active, SilverTraq, Cultsport, Cava Athleisure, HRX, Spirit Animal, Playfiks, and Decathlon’s Domyos. BlissClub operates in India’s activewear market alongside brands such as HRX, Decathlon Domyos, and Cultsport. While several players compete across categories, BlissClub has focused on women’s activewear and built its presence through D2C channels and product-led positioning. The company has emerged as one of the faster-growing brands in the segment, with revenue rising over 8X from Rs 15 crore in FY22 to Rs 130 crore in FY25, while maintaining control over expenses. With tighter cost control in FY25, the firm could move closer to breakeven in FY26 if it continues to prioritize disciplined growth over aggressive expansion.

D2C startup Blissclub secures fresh funds at flat valuation

EntrackrEntrackr · 10m ago
D2C startup Blissclub secures fresh funds at flat valuation
Medial

Women’s activewear D2C brand BlissClub has raised Rs 45 crore (around $5.3 million) in a mix of debt and equity funding. The round was led by existing investor Elevation Capital. Women’s activewear D2C brand BlissClub has raised Rs 45 crore (around $5.3 million) in a mix of debt and equity funding. The round was led by existing investor Elevation Capital, with participation from Eight Roads Ventures, and Alteria Capital, which contributed the debt component. The board at Blissclub has allotted 16,076 pre-Series B CCPS at an issue price of Rs 20,528 each and 1,200 non-convertible debentures at an issue price of Rs 1,00,000 each to raise the aforementioned amount, its regulatory filings with Registrar of Companies (RoC) shows. The proceeds will be used to support the company’s business needs, including growth, expansion, and general corporate purposes, the filings added. BlissClub is a homegrown, women-centric wellness brand that specializes in activewear, accessories, and lifestyle products. Recently, the company expanded its portfolio by venturing into the travel wear segment. BlissClub sells its products through its own website as well as major e-commerce platforms like Myntra, Amazon, and AJIO. According to Entrackr’s estimates, Blissclub is valued at Rs 570 crore (around $67 million), the same as during its $15 million Series A round. After allotment of the new round, Elevation Capital is the largest external shareholder in BlissClub, holding a 24.5% stake, followed by Eight Roads Ventures with a 15.79%. According to TheKredible, BlissClub has raised nearly $26 million to date, including the debt component. While BlissClub has yet to disclose its FY25 figures, the company reported a 27% growth in operating revenue to Rs 87 crore in FY24. However, it also incurred a loss of Rs 44 crore during the same period. Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investors here.

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