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Eureka Forbes to boost distribution, launch new products amid portfolio overhaul

Livemint · 10m

Eureka Forbes, the water purifier maker backed by Advent International, plans to expand its distribution network and introduce new products as part of a portfolio overhaul. The company aims to double its distribution by targeting both general and modern trade sectors. Eureka Forbes has made strategic hires and launched new products in the water purifier market, reducing the number of models from 200 to 80. The company reported a 5.2% increase in revenue and turned net cash positive in FY24. Eureka Forbes holds a 40% market share in India's water purifier market and will explore growth opportunities while remaining open to new categories.