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Eternal Capital and Mamaearth’s Ghazal Alagh back Dressfolk

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Dressfolk, a handloom clothing brand, has secured a fresh round of undisclosed funding led by Eternal Capital, along with D2C founders Ghazal Alagh (founder, Mamaearth) and Dhruv Koli (founder, Boba Bhai), with participation from Nobody Ventures and Eagle Wings Ventures. The round also saw participation from 3 Peaks Ventures joined the round with existing investors All In Capital, Sidhant Keshwani (of Libas) and Vidur Kataria (of Master Chow). The proceeds will be used to enable it to rapidly expand its offerings beyond sarees and build a broader portfolio of contemporary Indian wear. Earlier in October 2023, the brand had raised Rs 3.3 crore in its seed round led by All-In Capital and others. Founded by Nitin Mehrotra in 2017, Dressfolk focuses on empowering local artisans and sustainable fashion. Having grown close to 200% in FY24, Dressfolk claims to have an AOV (average order value) of over Rs 7,000. Currently, it collaborates with a network of over 800 weavers and 120 artisans across six states. Besides its website, the brand has scaled its distribution through leading marketplaces such as Aza Fashions, Nykaa, and Myntra, while also hosting pop-ups across India.