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Estee Lauder to take full ownership of Forest Essentials

EntrackrEntrackr · 12d ago
Estee Lauder to take full ownership of Forest Essentials
Medial

Estee Lauder to take full ownership of Forest Essentials US-based beauty conglomerate The Estee Lauder Companies has signed an agreement to acquire the remaining stake in luxury Ayurvedic skincare brand Forest Essentials, taking full ownership of the Indian brand. The company currently holds a minority stake in Forest Essentials and will purchase the remaining shares from existing shareholders. The financial details of the transaction were not disclosed. The deal is expected to close later this year, subject to regulatory approvals. Founded by Mira Kulkarni in 2000, Forest Essentials has emerged as one of India’s leading luxury Ayurveda-based beauty brands with a portfolio spanning skincare, haircare, and wellness products. Estee Lauder first invested in Forest Essentials in 2008 and later increased its holding to 49% in 2020. With the latest transaction, the New York-headquartered company will gain full ownership of the business. Forest Essentials will continue to operate from India following the transaction, while Kulkarni is expected to remain involved with the brand to preserve its heritage and product philosophy rooted in traditional Ayurvedic formulations. The acquisition highlights Estee Lauder’s growing focus on India, which has emerged as a key market for prestige beauty brands amid rising disposable incomes and increasing demand for premium skincare and natural beauty products. During the full fiscal year ended 2025, Forest Essentials recorded 18% year-on-year growth to Rs 578 crore, up from Rs 490 crore in FY25. At the same time, the profits of the firm grew by 71% to Rs 123 crore in FY25.

French influencer marketing firm YKONE Agency acquires Barcode

EntrackrEntrackr · 1y ago
French influencer marketing firm YKONE Agency acquires Barcode
Medial

French influencer marketing firm YKONE has acquired a 70% stake in Barcode, a content and influencer marketing agency for an undisclosed amount. With this move both YKONE and Barcode can use their respective strengths, resources, and expertise for new business opportunities and adapt to the evolving developments in the international influencer marketing landscape. The acquisition of Barcode further strengthens YKONE’s position, with a turnover of $100 million and a workforce of over 300 employees. Founded in 2008, YKONE first launched with their headquarters in Paris and is now implanted in 18 cities, from Hong Kong to Dubai to Milan. Over the past decade, the agency campaigns for brands in the luxury, beauty, fashion and travel sectors, and more recently in the FMCG market. Hugo Boss, Chopard, Prada, Estée Lauder, Ferragamo, Nespresso are amongst the over 100 brands that use YKONE to connect with their audience through impactful stories and content on social media. YKONE offers all-encompassing influencer marketing and social media solutions to provide an easy experience to their clients. Founded in 2019 by Rahul Khanna, Barcode stands with over 150 employees, operates out of 3 offices. It is the go-to agency for the 100 brands in India, including giants like YouTube, Unilever, Amazon, Sharechat, Flipkart, Myntra, Tira, Warner Music, Budweiser, MG Motors, Glance, among others. The talent management branch of Barcode, known as “CLICK MEDIA,” claims to represent more than 20 famous Indian influencers and actors such as Rohit Zinjurke 30 million followers and Karishma Sharma 2,2 million followers. This will amplify YKONE’s portfolio and enhance their ability to connect brands with high-profile influencers in the Indian market.

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