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Elon Musk’s reputation is falling — and it’s taking Tesla with it

The Verge

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Elon Musk's controversial behavior is likely contributing to the declining sales of Tesla, according to reputation tracking firm Caliber. Data shows that Tesla's consideration score, indicating consumer interest in the brand, has fallen to 31% from its high of 70% in November 2021. Meanwhile, consideration scores for competing EV manufacturers Audi, BMW, and Mercedes have increased slightly. Another study found that 42% of US consumers view Musk unfavorably, with his conduct facing scrutiny and controversies. While Musk's behavior is likely a factor, Tesla also faces challenges such as manufacturing delays and increasing competition from other EV providers.

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