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Ecommerce giants Amazon, Flipkart record Rs 11,621 crore in combined ad revenue in FY24

Economic Times · 5m

India's top e-commerce platforms, Amazon and Flipkart, witnessed strong growth in advertising revenue in the fiscal year ending March 2024. Amazon Seller Services reported a 24% increase in revenue from other marketplace-related services, reaching Rs 6,649 crore, while Flipkart Internet recorded a 50% surge in advertising revenue, amounting to Rs 4,972 crore. Factors contributing to this growth include increasing internet penetration and the rising trend of online shopping in India, as well as investments in ad tech capabilities. Retail media platforms have been successful in offering precise targeting and innovative ad formats, attracting a diverse range of advertisers.