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Do not do startup for the sake of it, says Boat cofounder Aman Gupta

Economic Times · 20d

Aman Gupta, cofounder of Boat, advises young entrepreneurs not to start businesses simply for the sake of it. He emphasizes the importance of founder branding, where entrepreneurs enhance their business’s visibility through personal image. Gupta notes that successful execution is key, rather than being first in the market, as illustrated by companies like Flipkart and Boat. He also highlights India's growing focus on entrepreneurship and effective brand building for business success.