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Despite usage declines, X remains โ€˜stickierโ€™ than first thought

TechCrunchTechCrunch ยท 2y ago
Despite usage declines, X remains โ€˜stickierโ€™ than first thought
Medial

According to data from research firm Sensor Tower, X (formerly known as Twitter) saw a 16% drop in daily active users in September, while the average time spent daily per user fell 2% YoY in Q3. However, another firm, Apptopia, suggests that the decline in daily active users may not be due to users leaving, but rather a lack of new users joining after the app rebranded. Despite declining usage, X still retains its pull, with its power users accounting for a significant portion of total time spent on the app. The tight integration of Threads with Instagram and the resources of Meta may give it a chance to compete with X, but other rivals may struggle to convince X users to switch.

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