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D2C Fitness Brand Boldfit Ropes In Cricketer KL Rahul As Investor

Inc42 · 8m

Indian cricketer KL Rahul has invested in and become a brand ambassador for Boldfit, a Bengaluru-based fitness brand. Boldfit offers over 400 products across various categories and aims to double its revenue to INR 150 Cr in FY24. The company plans to expand its product range, enter the Middle East market, and open 100 offline stores in India in the next four years. This partnership reflects the increasing trend of athletes investing in startups in the rapidly growing Indian fitness market, projected to reach $32 Bn by 2028.