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News on Medial
Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion
Internet
·
1y ago
Medial
Customer marketing has evolved into a crucial strategy for SaaS businesses, focusing on community building, case studies, and customer engagement to drive revenue growth. Industry experts emphasize starting early, integrating customer marketing with customer success, and measuring impact on overall revenue. Key frameworks like Discover, Nurture, and Mobilize (DNM) and dividing teams into growth and advocacy are essential for success.
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24
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ETtech In-depth: Policybazaar’s dream run at the bourses decoded
Economic Times
·
11m ago
Medial
Insurance marketplace Policybazaar's parent company, PB Fintech, has experienced a surge in stock price and market capitalization. With steady revenue growth and expansion in new insurance premium collection, the Gurugram-based company has reported two quarters of net profit. In the June quarter, it achieved a revenue milestone of over ₹1,000 crore and a net profit of ₹60 crore. The company's investments in new business lines, such as agent-led sales, corporate insurance, and international expansion, are starting to yield positive returns. Policybazaar aims to break even in the new initiatives business in the coming years.
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Decoding SaaS: 25 Essential Terms Every Founder Must Know
Inc42
·
1y ago
Medial
Inc42 has partnered with LogiNext, a logistics SaaS company, to create a SaaS glossary that helps users understand the jargon and terminology of the SaaS industry. The Indian SaaS ecosystem has great potential for growth, with projections of generating $50 Bn - $70 Bn in revenue and $500 Bn in enterprise value by 2030. The glossary covers key terms such as Annual Recurring Revenue (ARR), Customer Lifetime Value (CLTV), Customer Segmentation, and many more. Understanding these terms can help founders, stakeholders, and journalists navigate the SaaS industry more effectively.
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GupShup’s Playbook For Cracking The Middle East Market
Inshorts
·
1y ago
Medial
Gupshup, a SaaS unicorn, has experienced rapid growth in the MENA region. The company entered the UAE market in 2021 and acquired Knowlarity Communications in 2022. Its monthly recurring revenue tripled in the MENA region due to product adoption. The Middle East is now the third-largest market for Gupshup, with clients including Abu Dhabi Commercial Bank, Emaar, Talabat, and more. Gupshup is aiming to double its growth in the MENA region by FY24. The company's consolidated revenue grew 55% YoY in FY23, reaching close to $300 million.
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Unicommerce Bolsters Sales & Marketing Verticals With Two New Senior Directors
Inc42
·
10m ago
Medial
Unicommerce has hired Pranay Kale as Senior Director of Sales and Vaibhav Mehrotra as Senior Director of Marketing to enhance its leadership team and drive growth in the ecommerce enablement sector. With over 18 years of experience in SaaS sales, Kale is set to strengthen Unicommerce's market presence. Meanwhile, Mehrotra, who brings 15 years of expertise in digital marketing, will help improve customer acquisition strategies. The company aims to expand into international markets like Thailand, Egypt, and Qatar, following a 9.18% revenue growth and a 30.97% increase in net profit.
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Freshworks Sees Another Top-Level Exit; Now, CRO Pradeep Rathinam Quits
Startup News FYI
·
1y ago
Medial
Pradeep Rathinam, Chief Revenue Officer (CRO) at Freshworks, has resigned after a four-year tenure. He will be replaced by Abe Smith, who brings 25 years of global sales experience. Freshworks, a NASDAQ-listed Indian SaaS unicorn, has also seen other management changes, including the recent appointment of Mika Yamamoto as Chief Customer and Marketing Officer (CCMO). The company reported a 49% decrease in net loss in Q4 2023 and posted a revenue of $160.1 million, a 20% increase from the same period the previous year.
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Nykaa to continue investing in beauty business to drive customer acquisition | Company Business News
Livemint
·
5m ago
Medial
Nykaa, through FSN E-Commerce, plans to continue investing in its beauty and personal care sector to boost customer acquisition, according to CEO Anchit Nayar. This strategic focus has spurred revenue growth, with profits rising by 61% and operations revenue increasing by 27% year-on-year. The company has reached 32 million customers, reflecting a 30% rise in order volume. Nykaa aims to expand the market by investing in marketing and category expansion for future growth.
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Nazara Tech's Q1 Revenue Grew By 14% YoY to Rs 254.4 Crores
OutlookIndia
·
2y ago
Medial
In Q1, Nazara Tech, a SaaS (Software as a Service) company, reported a year-on-year revenue growth of 14%, reaching Rs 254.4 crores. The positive financial performance reflects the company's continued expansion and success in the SaaS sector. With strong revenue figures, Nazara Tech is poised for further development and advancement in its offerings and market presence.
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5 SaaS Marketing Strategies For Massive ROI
Inc42
·
1y ago
Medial
Co-marketing is an effective strategy for boosting awareness and generating leads for your SaaS business. In a saturated market, generic marketing strategies may not yield the desired results. This article presents proven co-marketing strategies that can significantly enhance the growth of your SaaS business.
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Peak XV-backed co-working firm Awfis elevates insider as CEO
VCCircle
·
2m ago
Medial
Sumit Lakhani has been promoted to CEO of Awfis, a co-working space provider, from his previous role as deputy CEO. Lakhani originally joined the company as chief marketing officer a decade ago. In his new role, he will focus on daily operations, customer-centric initiatives, and sales. Meanwhile, chairman Amit Ramani will continue steering the strategic direction. Awfis reported a 42% increase in revenue, with plans for strategic capacity expansion targeting high-potential locations.
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Leadsquared's losses edge up to Rs 162.2 Cr in FY24; revenue up 9%
YourStory
·
9m ago
Medial
LeadSquared, a SaaS company, reported a loss of Rs 162.2 crore in FY24, compared to Rs 161 crore in the previous fiscal year. However, their total revenue increased by 9% to Rs 279.3 crore in FY24. The company offers sales and marketing automation software to various sectors. Total expenses for FY24 rose to Rs 486.45 crore, with a significant portion attributed to employee benefits expenses. LeadSquared had recently raised $153 million in a Series C funding round, valuing the company at $1 billion. They have a customer base of over 2,000 clients across multiple countries.
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