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Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion

Internet

Internet · 1y ago

Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion

Customer marketing has evolved into a crucial strategy for SaaS businesses, focusing on community building, case studies, and customer engagement to drive revenue growth. Industry experts emphasize starting early, integrating customer marketing with customer success, and measuring impact on overall revenue. Key frameworks like Discover, Nurture, and Mobilize (DNM) and dividing teams into growth and advocacy are essential for success.

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Decoding SaaS: 25 Essential Terms Every Founder Must Know

Inc42 · 1y ago

Decoding SaaS: 25 Essential Terms Every Founder Must Know

Inc42 has partnered with LogiNext, a logistics SaaS company, to create a SaaS glossary that helps users understand the jargon and terminology of the SaaS industry. The Indian SaaS ecosystem has great potential for growth, with projections of generating $50 Bn - $70 Bn in revenue and $500 Bn in enterprise value by 2030. The glossary covers key terms such as Annual Recurring Revenue (ARR), Customer Lifetime Value (CLTV), Customer Segmentation, and many more. Understanding these terms can help founders, stakeholders, and journalists navigate the SaaS industry more effectively.

GupShup’s Playbook For Cracking The Middle East Market

Inshorts · 1y ago

GupShup’s Playbook For Cracking The Middle East Market

Gupshup, a SaaS unicorn, has experienced rapid growth in the MENA region. The company entered the UAE market in 2021 and acquired Knowlarity Communications in 2022. Its monthly recurring revenue tripled in the MENA region due to product adoption. The Middle East is now the third-largest market for Gupshup, with clients including Abu Dhabi Commercial Bank, Emaar, Talabat, and more. Gupshup is aiming to double its growth in the MENA region by FY24. The company's consolidated revenue grew 55% YoY in FY23, reaching close to $300 million.

Unicommerce Bolsters Sales & Marketing Verticals With Two New Senior Directors

Inc42 · 11m ago

Unicommerce Bolsters Sales & Marketing Verticals With Two New Senior Directors

Unicommerce has hired Pranay Kale as Senior Director of Sales and Vaibhav Mehrotra as Senior Director of Marketing to enhance its leadership team and drive growth in the ecommerce enablement sector. With over 18 years of experience in SaaS sales, Kale is set to strengthen Unicommerce's market presence. Meanwhile, Mehrotra, who brings 15 years of expertise in digital marketing, will help improve customer acquisition strategies. The company aims to expand into international markets like Thailand, Egypt, and Qatar, following a 9.18% revenue growth and a 30.97% increase in net profit.

Freshworks Sees Another Top-Level Exit; Now, CRO Pradeep Rathinam Quits

Startup News FYI

Startup News FYI · 1y ago

Freshworks Sees Another Top-Level Exit; Now, CRO Pradeep Rathinam Quits

Pradeep Rathinam, Chief Revenue Officer (CRO) at Freshworks, has resigned after a four-year tenure. He will be replaced by Abe Smith, who brings 25 years of global sales experience. Freshworks, a NASDAQ-listed Indian SaaS unicorn, has also seen other management changes, including the recent appointment of Mika Yamamoto as Chief Customer and Marketing Officer (CCMO). The company reported a 49% decrease in net loss in Q4 2023 and posted a revenue of $160.1 million, a 20% increase from the same period the previous year.

Nykaa to continue investing in beauty business to drive customer acquisition | Company Business News

Livemint

Livemint · 6m ago

Nykaa to continue investing in beauty business to drive customer acquisition | Company Business News

Nykaa, through FSN E-Commerce, plans to continue investing in its beauty and personal care sector to boost customer acquisition, according to CEO Anchit Nayar. This strategic focus has spurred revenue growth, with profits rising by 61% and operations revenue increasing by 27% year-on-year. The company has reached 32 million customers, reflecting a 30% rise in order volume. Nykaa aims to expand the market by investing in marketing and category expansion for future growth.

Nazara Tech's Q1 Revenue Grew By 14% YoY to Rs 254.4 Crores

OutlookIndia

OutlookIndia · 2y ago

Nazara Tech's Q1 Revenue Grew By 14% YoY to Rs 254.4 Crores

In Q1, Nazara Tech, a SaaS (Software as a Service) company, reported a year-on-year revenue growth of 14%, reaching Rs 254.4 crores. The positive financial performance reflects the company's continued expansion and success in the SaaS sector. With strong revenue figures, Nazara Tech is poised for further development and advancement in its offerings and market presence.

5 SaaS Marketing Strategies For Massive ROI

Inc42 · 1y ago

5 SaaS Marketing Strategies For Massive ROI

Co-marketing is an effective strategy for boosting awareness and generating leads for your SaaS business. In a saturated market, generic marketing strategies may not yield the desired results. This article presents proven co-marketing strategies that can significantly enhance the growth of your SaaS business.

Peak XV-backed co-working firm Awfis elevates insider as CEO

VCCircle

VCCircle · 3m ago

Peak XV-backed co-working firm Awfis elevates insider as CEO

Sumit Lakhani has been promoted to CEO of Awfis, a co-working space provider, from his previous role as deputy CEO. Lakhani originally joined the company as chief marketing officer a decade ago. In his new role, he will focus on daily operations, customer-centric initiatives, and sales. Meanwhile, chairman Amit Ramani will continue steering the strategic direction. Awfis reported a 42% increase in revenue, with plans for strategic capacity expansion targeting high-potential locations.

Leadsquared's losses edge up to Rs 162.2 Cr in FY24; revenue up 9%

YourStory

YourStory · 10m ago

Leadsquared's losses edge up to Rs 162.2 Cr in FY24; revenue up 9%

LeadSquared, a SaaS company, reported a loss of Rs 162.2 crore in FY24, compared to Rs 161 crore in the previous fiscal year. However, their total revenue increased by 9% to Rs 279.3 crore in FY24. The company offers sales and marketing automation software to various sectors. Total expenses for FY24 rose to Rs 486.45 crore, with a significant portion attributed to employee benefits expenses. LeadSquared had recently raised $153 million in a Series C funding round, valuing the company at $1 billion. They have a customer base of over 2,000 clients across multiple countries.

SingleInterface raises $30 mn from PayPal, Asia Partners

Livemint

Livemint · 1y ago

SingleInterface raises $30 mn from PayPal, Asia Partners

Singapore-based SaaS marketing platform SingleInterface has raised $30m in a funding round led by Asia Partners and PayPal Ventures. SingleInterface offers solutions for multi-location enterprise brands across digital marketing, customer engagement and e-commerce. The funding will be used to expand its global reach and enhance its portfolio of hyperlocal marketing, engagement and commerce products, with a focus on advanced audience segmentation and personalised re-engagement. The company operates in Asia and the Middle East, and plans to deepen its presence in markets such as Australia and Japan.

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