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CURRYiT raises Rs 4.5 Cr in seed round

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Cooking paste brand CURRYiT has secured Rs 4.5 crore in a seed round co-led by RK Family Trust, Tangent Advisors, and Freeflow Ventures along with participation from Ramesh Damani, Ajaya Jain, and others. CURRYiT had previously raised $139K co-led by RPSG Capital Ventures, IIMU, and others back in 2021. The fresh proceeds will be allocated towards scaling up operations, enhancing brand marketing efforts, and strengthening their distribution channels. According to market research, the Indian ready to cook and spices market is likely to grow at a compounded annual growth (CAGR) of 15.7%. Co-founded in 2020 by Richa Sharma and Nischal Kandula, CURRYIT stamps out the challenges of chemicals, preservatives, dehydrated vegetables and palm oil. It offers a range of cooking pastes including curry pastes such as Kashmiri rogan josh, butter masala, biryani pastes, ginger garlic paste, tomato purees, instant tadka, etc. The Delhi-based company claims to have served more than 25,000 pincodes per day and witnessed over 50% M-o-M growth on Q-commerce platforms. The brand aims to quadruple its monthly revenue in the next 6 months.