News on Medial

Crackdown on pesky telemarketers: TRAI asks telcos to curb misuse of msg headers, content templates

YourStoryYourStory · 11m ago
Crackdown on pesky telemarketers: TRAI asks telcos to curb misuse of msg headers, content templates
Medial

The Telecom Regulatory Authority of India (TRAI) has directed telecom service providers to take action against pesky telemarketers to protect consumers and prevent fraudulent practices. From September 1, 2024, messaging services will be prohibited from transmitting unauthorized URLs, OTT links, or callback numbers. Message traceability will also be enhanced starting November 1, 2024. TRAI has cracked down on unregistered telemarketers and implemented measures such as disconnecting telecom resources and blacklisting them. The authority has also introduced punitive measures for non-compliance with content templates and header guidelines. These efforts aim to ensure a secure messaging ecosystem and consumer protection.

Related News

Download the medial app to read full posts, comements and news.