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Cooperation ministry signs MoU with Swiggy Instamart to market cooperative products

Economic Times · 1m

The cooperation ministry has partnered with Swiggy Instamart, signing a memorandum of understanding to promote cooperative products online. This agreement enables cooperative dairy and organic products to be sold on Swiggy's ecommerce platforms. The collaboration supports cooperative brands in marketing and promotion, creating a dedicated 'Cooperative' category. It aligns with the United Nations' declaration of 2025 as the International Year of Cooperation, enhancing visibility and reach for cooperative movements across new technology platforms.