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Cool beans! cafes are having a field day this summer

Economic Times · 5m

Cafes in northern India are seeing an increase in footfall and sales due to the scorching summer heat. Chains like Third Wave Coffee, Chaayos, AbCoffee, and Boba Bhai are benefiting from the demand for iced beverages and summer-specific menu items. These cafes are also popular among remote workers and individuals seeking refuge from the heat. This growth in the cafe business stands in stark contrast to the decline in sales and footfall reported by restaurants, pubs, and bars in the region. Specialty coffee and tea chains are particularly attracting venture investor interest as they expand their operations. Even Starbucks, in partnership with Tata Consumer Products, has introduced a summer-specific menu. Overall, cafes are capitalizing on the summer season and evolving consumer preferences to drive growth.