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Consumers see GenAI in smartphones as gimmick, potentially hurting sales

LivemintLivemint ยท 9m ago
Consumers see GenAI in smartphones as gimmick, potentially hurting sales
Medial

- Brands' push for AI features in smartphones is being perceived as gimmicky and lacking substantial value by consumers. - Samsung's sales in India, after introducing AI features in its smartphones, were 16% lower in the first half of the year compared to the same period last year, according to IDC India. - Apple's iPhone sales growth in India has primarily been driven by financing offers and discounts, not AI features. - Consumer interest in generative AI remains low as it is currently seen more as a technology than a product. - Brands are working on tighter integration of AI features into smartphones, particularly in voice interfaces, to showcase the real value addition. - Subscription plans for AI features are likely to be introduced by smartphone brands as a revenue model, especially as running the technology on the cloud can be costly.

Related News

Festive sales end with a bang, after Rs 1 lakh crore of clicks

Economic TimesEconomic Times ยท 8m ago
Festive sales end with a bang, after Rs 1 lakh crore of clicks
Medial

Ecommerce platforms in India recorded total sales of nearly Rs 1 lakh crore ($11.9 billion) during the festive season, expanding by over 23% from the previous year. The growth was driven by demand from non-metro consumers and increased purchases of luxury brands. Smartphones emerged as the leading category, accounting for nearly 65% of all smartphone sales. Premium fashion and large appliances also saw significant growth. The rise in festive sales was reflected in the increase in Unified Payments Interface (UPI) transactions and total settlements. Quick commerce performed better than expected, contributing about $1.1-1.2 billion in sales. Homegrown direct-to-consumer brands saw a significant increase in revenue.

AI smartphones to lead Prime Day 2024, reveals Amazon India ahead of bonanza

LivemintLivemint ยท 12m ago
AI smartphones to lead Prime Day 2024, reveals Amazon India ahead of bonanza
Medial

Amazon India is preparing for its upcoming Prime Day sale, set to take place on July 20-21. Ranjit Babu, Amazon Indiaโ€™s Director of Wireless and Home Entertainment, discussed several key trends in consumer electronics. There has been a surge in premium purchases, with consumers increasingly opting for high-end products such as 4K TVs and smartphones priced over โ‚น100,000. The rise of 5G-enabled smartphones, particularly in the budget segment, has also been significant. Furthermore, the director highlighted the growing importance of tier 2 and tier 3 cities in driving sales. Amazon is expecting a successful Prime Day event with new product launches and attractive offers.

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