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Luma Fertility raises $4 Mn led by Peak XV’s Surge

EntrackrEntrackr · 23h ago
Luma Fertility raises $4 Mn led by Peak XV’s Surge
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Luma Fertility raises $4 Mn led by Peak XV’s Surge Fertility-tech startup Luma Fertility has raised $4 million in seed funding led by Peak XV’s Surge, with participation from Ameera Shah (Metropolis Healthcare) and Vijay Taparia (B2V Ventures). The proceeds will help Luma expand its footprint across Mumbai and scale to new cities over the next two years. Founded by Neha K. Motwani, Luma Fertility provides end-to-end fertility services including IVF, egg/embryo freezing, fertility assessments, and pre-conception care. Motwani had previously built fitness marketplace Fitternity which was acquired by Cult.fit (formerly Cure.fit) in February 2021. Luma has launched a 6,000 sq ft flagship tech-enabled clinic in Bandra, Mumbai. It also integrates holistic services such as nutrition, IV therapy, acupuncture, and at-home semen testing. The platform offers an IVF companion app, with tools for journey tracking, real-time reports, and LumaAI, a 24/7 assistant for cycle guidance and medication support. The clinic features an open lab design, transparency-first policies, and a dedicated care team for every patient. As per market research, India’s fertility rate is dipping below replacement (from 2.1 to 1.9), and IVF cycles are projected to grow from 320K in 2024 to 550K by 2028. Luma is also eyeing expansion into egg and embryo freezing services, catering to urban millennials and Gen Z consumers delaying parenthood.

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