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CleverTap acquires Y-Combinator-backed rehook.ai

Entrackr · 7d

CleverTap, a customer engagement and retention platform, has acquired rehook.ai, a Y Combinator-backed startup, for an undisclosed amount. Anand Jain, co-founder and CPO at CleverTap, said the move will help support more use cases and allow integrated management of promotions. Akhil Suhag, CEO and Co-founder of rehook.ai, said the integration with CleverTap will help take their technology to a larger market and make personalized promotions more effective. This acquisition adds rehook.ai’s promotions engine to CleverTap’s platform, combining analytics, engagement, and promotions. It enables brands to create, send, track, and adjust promotional campaigns more effectively. rehook.ai provides tools for managing coupons, discounts, gamification, loyalty programs, and referrals. With rehook.ai’s real-time promotional data, brands using CleverTap can trigger offers based on user behavior and context. This helps businesses reach users at the right time and improve overall marketing outcomes. CleverTap serves over 2,000 brands worldwide and is backed by investors including Accel, Peak XV Partners, and Tiger Global.