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Non-drinking water filtration brand WaterScience secures funding from Velocity

EntrackrEntrackr ยท 14d ago
Non-drinking water filtration brand WaterScience secures funding from Velocity
Medial

Non-drinking water filtration brand WaterScience secures funding from Velocity The fresh funds will be used to accelerate its growth trajectory, strengthen brand marketing initiatives, and introduce new product categories, WaterScience said in a press release. Non-drinking water filtration brand WaterScience has secured Rs 1.4 crore in funding from Velocity, a growth capital platform backed by Peter Thielโ€™s Valar Ventures. The fresh funds will be used to accelerate its growth trajectory, strengthen brand marketing initiatives, and introduce new product categories, WaterScience said in a press release. Co-founded in 2014 by Sudeep Nadukkandy, Pavithra Rao, and Mohammed Iqbal, WaterScience addresses critical water quality issues that affect over 95% of household water use beyond drinking. The company offers more than 40 products across categories including shower & tap filters, appliance filters, kitchen filters, water softeners, and whole-house filtration systems for hard water, chlorine & other contaminants. Commenting on the announcement, Pavithra Rao, Co-Founder, WaterScience, said, โ€œThis funding is a strong validation of our mission to make water safer and healthier for every Indian home. With Velocityโ€™s support, we will scale faster and innovate across new categories, ensuring that WaterScience continues to set the benchmark for water solutions in India. Having already reached 2 million homes, we are excited to add another 1 million this year.โ€ Currently, WaterScience claims that its products are present in over 2 million Indian homes, and the company is aiming to add 1 million more homes in FY25-26. It also claims to have a 70% year-on-year growth and strong presence across marketplaces like Amazon, Flipkart, Shopify, and more than 1,000 offline retailers. Backed by Peter Thiel's Valar Ventures, Velocity has partnered with more than 4,000 D2C and digital-first brands, disbursing over Rs 1,100 crore in funding.

Nykaa acquires majority stake in Earth Rhythm

EntrackrEntrackr ยท 9m ago
Nykaa acquires majority stake in Earth Rhythm
Medial

Omnichannel beauty platform Nykaa has acquired a majority stake in the homegrown clean beauty brand Earth Rhythm. This acquisition follows Nykaa's earlier minority stake investment in Earth Rhythm in 2022. The company has now secured a significant majority stake through a combination of primary and secondary transactions. Leveraging its ecosystem and expertise, Nykaa aims to drive Earth Rhythm's growth across various categories. The platform plans to enhance the brand's potential by focusing on innovation, marketing strategies, and omnichannel distribution, while maintaining Earth Rhythm's core values and unique positioning. Founded in 2019 by Harini Sivakumar, Sivakumar Varadarajan, and Arun Kumar, Earth Rhythm is an internet-first brand offering a diverse range of organic beauty products. Its portfolio spans skincare, hair care, makeup, and lip care, featuring items like face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms. The brand is known for its vegan, cruelty-free, biodegradable products made without artificial fragrances. Headquartered in Gurugram, Earth Rhythm previously raised $9.13 million from Anicut Capital and other investors. The brand has built a strong presence by offering clean, clinically effective beauty and personal care solutions. Earth Rhythm has experienced significant progress in a short period, demonstrating strong sales growth, customer acquisition, category expansion, innovation, and brand awareness. With a catalog of over 250 SKUs across six categories, it continues to expand its market presence. Nykaa, an omnichannel marketplace in beauty, wellness, and fashion, offers a wide range of private labels, including skincare brand Dot & Key, jewelry line Pipa Bella, and apparel brands Gajra Gang and Kica. In the beauty and fashion space, Nykaa faces competition from major players like Amazon, Flipkart, Myntra, and niche platforms such as Purplle.

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