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News on Medial
Cheap TVs’ incessant advertising reaches troubling new lows
Arstechnica
·
4m ago
Medial
In an op-ed, the issue of intrusive ads on budget TVs is highlighted, with reports of controversial content like political messages during idle screens. A Vizio TV user described encountering immigration ads in standby mode, showcasing how cheap TVs monetize idle time through ads. This raises concerns about poor ad choices, especially as companies seek ad revenue amid declining hardware sales. There’s a fear that unchecked advertising could drive customers away from certain brands.
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Netflix's ‘Ad-Supported’ tier surges: Reaches 40 million global users
Livemint
·
1y ago
Medial
Netflix has seen a significant increase in the adoption of its ad-supported tier, with global monthly active users reaching 40 million, up from five million in a year. This growth highlights the success of Netflix's strategy to attract new users with a more affordable plan. The streaming industry is fiercely competitive, with companies offering bundles to retain subscribers. Netflix plans to launch an internal advertising technology platform by 2025 to enhance its advertising capabilities, and will collaborate with industry leaders to accelerate automated ad buying. The ad-supported plan is priced at $6.99 per month, offering a competitive alternative to other streaming services.
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YouTube is the new TV: CEO Neal Mohan spells out company’s 2025 bets
Economic Times
·
5m ago
Medial
YouTube is emphasizing TV as its primary device for viewing, particularly in the US, where it surpasses mobile usage with over 1 billion viewing hours daily. CEO Neal Mohan envisions YouTube as a "next-generation studio," having paid over $70 billion to creators in three years. Key 2025 strategies include enhancing the creator ecosystem and leveraging AI for audience engagement, like auto dubbing. The platform's shift to connected TVs is also attracting new advertising formats and subscribers.
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Walmart might buy Vizio to win the fight over cheap TVs
The Verge
·
1y ago
Medial
Walmart is reportedly looking to acquire TV maker Vizio for a price tag of $2 billion, giving them a competitive edge against affordable smart TV brands like Roku and Amazon. The deal would allow Walmart access to valuable customer data collected by Vizio's smart TV platform and generate revenue through personalized ads and subscription fees. Last year, Walmart partnered with an advertising company for personalized ads on connected TVs and plans to offer shoppable ads on TVs in 2022 in collaboration with Roku.
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Musk's X reaches deal to drop Twitch from lawsuit over ad spending
Economic Times
·
4m ago
Medial
Elon Musk's X has reached a memorandum of understanding with Twitch to resolve claims of a conspiracy to boycott X, causing loss of ad revenue. Filed in November as part of a larger antitrust lawsuit against several companies, the agreement requires Twitch to meet specific conditions by year-end. This development follows a similar arrangement with Unilever. The lawsuit contends various companies, wary post-Musks’s acquisition, conspired to withhold advertising funds.
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TVS Electronics plans long term EMS play
Livemint
·
7m ago
Medial
TVS Electronics is planning to expand its electronics manufacturing services (EMS) division to match its product and solutions division. As part of the expansion plan, the company aims to provide EMS solutions to companies outside the TVS group and target new customers in Southeast Asia. To support the growth of the EMS business, TVS Electronics will invest ₹50-75 crore to expand its single surface mount technology (SMT) line. The company also aims to focus on mid-volume, high complexity products to improve its earnings and return on capital employed. Additionally, TVS Electronics plans to expand its IT infrastructure and managed services.
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Tech companies try to take AI image generators mainstream with better protections against misuse
Economic Times
·
1y ago
Medial
Tech companies are aiming to mainstream the use of text-to-image generators by integrating them into familiar tools such as Microsoft Paint, YouTube, and ChatGPT. They are working to address concerns regarding copyright theft and troubling content. Amazon plans to enable customers to generate personalized displays on their Fire TV screen through voice commands. Adobe has released an AI generator called Firefly that avoids legal and ethical issues by using its own image collection. Competitors like OpenAI are also introducing new safeguards and integration with their existing products.
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Inside Gaikai: how to make cloud gaming as easy as watching YouTube
The Verge
·
1m ago
Medial
Gaikai, established by David Perry, is pioneering cloud gaming by streaming high-end games directly to devices like Samsung Smart TVs. The company aims to make gaming as accessible as streaming services like Netflix or YouTube, allowing users to play demos right on websites. Unlike its competitor OnLive, Gaikai functions more as an advertising platform, providing free demos that entice users to purchase games. Partnerships with companies like Samsung and LG enable Gaikai to extend its reach globally.
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TVS Srichakra expands exclusive retail stores of Eurogrip Tyres in Chennai
Economic Times
·
1m ago
Medial
TVS Srichakra Ltd, under its Eurogrip Tyres brand, has expanded its retail presence in Tamil Nadu with two new flagship stores in Chennai's Selaiyur and Villivakkam. These stores, offering tyre fitment, care, and allied services, mark part of the company's initiative to cater to a growing customer base. With additional services like lubricant and engine oil changes, TVS Srichakra is set out to increase its exclusive retail footprint across more cities.
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TVS Motors invests Rs 250 crore on its newly launched TVS X, to focus on global market expansion
Money Control
·
1y ago
Medial
The new TVS X is priced at Rs 2.49 lakhs and is available for bookings as of Thursday and deliveries across 15 cities will start from Nov 2023 in a phase-wise manner.
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Former cricketer Sachin Tendulkar buys FirstCry shares ahead of IPO launch: Report
IndianStartupNews
·
1y ago
Medial
Former cricketer Sachin Tendulkar's office and TVS Group are among the investors who have acquired shares in FirstCry, the mother and childcare e-commerce platform. This comes as Softbank Vision Fund, the largest shareholder, reduces its stake below 25% in preparation for FirstCry's IPO. The IPO aims to raise $500 million and could have a significant impact on the Indian stock market. Other new investors in FirstCry include Ravi Modi, Kris Gopalakrishnan, and the TVS and DSP family offices.
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