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Canva’s Affinity acquisition is a non-subscription-based weapon against Adobe

Arstechnica · 1y

Australian graphic design platform Canva has acquired Affinity, adding tools for creative professionals to its repertoire and providing competition for industry leader Adobe. The deal, worth several hundred million pounds, will be a mix of cash and stock. With this acquisition, Canva aims to expand its reach into the business-to-business market. Affinity's creative suite includes a photo editor, page layout software, and vector-based graphics software. Canva plans to keep Affinity as a standalone product while exploring integration possibilities. The acquisition will also provide Affinity with more resources for improvements and updates.