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Can holistic marketing charge up EV sales?

Inshorts · 2m ago

Can holistic marketing charge up EV sales?

Electric vehicle sales require more than just product specs they need a unified marketing vision. Holistic strategies combine digital campaigns, influencer partnerships, and offline engagement to shape perceptions, build emotional resonance, and create seamless buyer journeys across channels, accelerating EV adoption in a crowded market.

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Why storytelling matters in EV marketing?

Inshorts · 2m ago

Why storytelling matters in EV marketing?

In a segment where skepticism is common, storytelling humanises EV brands. Holistic marketing weaves together purpose-driven narratives around sustainability, innovation, and lifestyle fit. These stories go beyond features, helping customers see EVs as a reflection of their identity and values, turning consideration into loyalty.

Invest in supply chains, tech: Bhavish on 'cute ads' by EV firms

Inshorts · 1y ago

Invest in supply chains, tech: Bhavish on 'cute ads' by EV firms

Ola CEO Bhavish Aggarwal has advised EV makers to focus more on supply chains than marketing. "I see some EV companies trying to make 'cute' ads...to grow their stagnant sales," he said. "Electric vehicles is a supply chain and manufacturing business. Save the marketing and sales rupees and invest them into supply chains and tech," he added.

Volkswagen to kick off electrification journey in India later this year with ID.4 launch

Money Control

Money Control · 1y ago

Volkswagen to kick off electrification journey in India later this year with ID.4 launch

German automaker Volkswagen has unveiled the Volkswagen ID.4, its first electric vehicle (EV) in India. The EV is expected to be launched in late 2024 and will initially be available in a single configuration. The ID.4 offers multiple powertrain options globally and has a range of up to 480km on a full charge. Volkswagen aims to drive mass electrification in India and sees the country as a key market. The company plans to strengthen its portfolio and increase sales by 10-15% this year. It also intends to expand its sales and service network in Tier II and Tier III cities.

Tips For Driving B2B Revenue With Performance Marketing

Inc42 · 1y ago

Tips For Driving B2B Revenue With Performance Marketing

Content marketing generates three times as many leads as traditional advertising, according to HubSpot. Personalized B2B experiences can increase conversion rates by up to 400%, says Evergage. Performance marketing allows businesses to pay only for results and track which tactics are generating leads and sales. B2B customer loyalty programs can lead to repeat business and lower customer acquisition costs. Content collaboration, storytelling, and prioritizing blogging can all contribute to B2B success. Working with a B2B marketing agency can provide expertise and strategies for effective performance marketing.

Ola Electric’s Bhavish Aggarwal takes a swipe at ‘cute’ Ather Rizta ads

Economic Times

Economic Times · 1y ago

Ola Electric’s Bhavish Aggarwal takes a swipe at ‘cute’ Ather Rizta ads

Ola Electric founder, Bhavish Aggarwal, took a jab at rival Ather Energy's marketing strategy, stating that "cute ads" won't be effective in the electric vehicle (EV) segment. He suggested that EV companies focus on improving their supply chain and technology to lower product costs instead of investing heavily in marketing and sales. Ola Electric currently leads in the Indian EV scooter market, while Ather recently launched its family scooter, Rizta, to compete with Ola Electric's S1 range. Ola Electric spent Rs 61.4 crore on marketing in FY23, while Ather's advertising expenses surpassed Rs 203 crore.

Need to follow consistent EV policy, no need for company-specific sops: FICCI EV Committee chair

Economic Times

Economic Times · 1y ago

Need to follow consistent EV policy, no need for company-specific sops: FICCI EV Committee chair

The chairperson of FICCI EV Committee, Sulajja Firodia Motwani, has emphasized the importance of a consistent policy for the Make in India initiative and the need for a holistic ecosystem for the growth of the electric vehicle (EV) segment. She believes that incentives for buying EVs should continue to sustain demand and that electric cars priced up to Rs 20 lakh should be eligible for incentives under the FAME India scheme. Motwani also stresses the need for long-term and consistent policies to attract investment in local manufacturing and promote EV adoption in India.

Chinese EV maker Human Horizons seeks up to $42 million in debt financing to revive EV production

Economic Times

Economic Times · 1y ago

Chinese EV maker Human Horizons seeks up to $42 million in debt financing to revive EV production

Chinese EV maker Human Horizons is seeking debt financing of up to 300 million yuan ($41.78 million) to restart production at its EV plant. The parent company of premium EV brand Hiphi has filed for a pre-bankruptcy process. This move comes after similar bankruptcy proceedings facing two units of China Evergrande's EV arm. The fundraising will be used for after-sales services and to resume work, production, and sales. Human Horizons, which suspended production and sales in February, aims to regain momentum in a highly competitive EV market.

EKA Mobility onboards Rohit Srivastava as Chief Growth Officer

IndianStartupNews

IndianStartupNews · 1y ago

EKA Mobility onboards Rohit Srivastava as Chief Growth Officer

EKA Mobility, a leading electric vehicles and technology company, has appointed Rohit Srivastava as their Chief Growth Officer. With vast experience in sales and marketing, Srivastava will focus on expanding the organization through sales, marketing, business development, and product management. As a key member of the team, he will also take responsibility for driving the company's growth and success. Srivastava's customer-centric approach and expertise in EV adoption make him a valuable addition to EKA Mobility's mission of transforming the electric mobility landscape.

Voice, Fuzen.io raise early-stage funding

VCCircle

VCCircle · 8m ago

Voice, Fuzen.io raise early-stage funding

EV startup Voice has raised Rs 5 crore in seed funding, led by BizDateUp, to deploy 2,500 electric vehicles and expand in tier-II cities in India. Fuzen.io, an AI-powered no-code platform, has secured an undisclosed amount of funding from AH Ventures to scale up sales and marketing efforts and enhance its AI app development capabilities. Voice has experienced significant growth in revenue and order fulfillment, while Fuzen.io provides a platform that allows users to build apps without coding knowledge.

Honda Prologue first drive: a pretty good start

The Verge

The Verge · 1y ago

Honda Prologue first drive: a pretty good start

Honda is entering the electric vehicle (EV) market with its first long-range EV for North America, the Honda Prologue. The midsized SUV will compete with Tesla Model Y, Hyundai Ioniq 5, Kia EV6, Ford Mustang Mach-E, and the Chevrolet Blazer EV. The Prologue offers a range of up to 296 miles and features a 155kW DC fast charge capability. Honda has also partnered with EVgo and Electrify America to provide easy access to charging networks. The Prologue will be available in three trims, with prices starting at $48,795 for the base model.

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