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Byju's slashes course fees by 30-40%, ups sales incentives by 50-100%

Economic Times · 1y

Edtech firm Think and Learn, the owner of Byju's brand, has reduced course subscription fees by 30-40%, while increasing sales incentives by 50-100%. Byju's Founder and CEO, Byju Raveendran, announced the change in sales strategy during a meeting with 1,500 sales associates and managers, focusing on scalability and flexibility. The annual subscription for the Byju's Learning App is now priced at INR 12,000, Byju's classes at INR 24,000, and Byju's Tuition Centres at INR 36,000. Raveendran also pledged to settle all sales team dues and provide higher incentives. The company has transitioned to a pull-based sales model, with managers acting as coaches to support the sales team.