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Business Insider lays off 21 percent of staff to “endure extreme traffic drops.”

The Verge

The Verge · 1m ago

Business Insider lays off 21 percent of staff to “endure extreme traffic drops.”

Business Insider has laid off 21% of its staff due to significant drops in web traffic. CEO Barbara Peng announced a strategic shift in focus, moving away from categories previously successful on external platforms and scaling down its search-dependent Commerce business. The company plans to emphasize AI initiatives, including using Enterprise ChatGPT and an AI paywall. The decision reflects changes in online content consumption patterns and challenges with maintaining traffic levels.

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Economic Times

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