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BrightCHAMPS acquires Edjust in cash and stock deal

Entrackr · 2d

**BrightCHAMPS acquires Edjust in cash and stock deal** Edtech platform BrightCHAMPS has acquired the Indian K12 education marketplace Edjust to fortify global expansion. The cash and stock deal concludes BrightCHAMPS’s fourth acquisition since its inception in 2020 – Education10x (2021), Schola (2022), Metamorphosis Edu (2023), and now Edjust (2024). With this, Edjust’s founders will lead the company’s efforts to open up a new distribution channel. The soon-to-be-announced vertical will deliver learning in academic subjects like Maths, Science, and English for students’ all-round success and future readiness. Post-acquisition, Edjust is set to refine its sales model while also expanding its presence across 30 geographies, introducing parents to immersive digital experiences. Founded in 2022 by Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust uses a combination of AI and human EQ, sophisticated data, and contact centers to ensure that only parents with a high inclination for edtech products are approached for sales. Edjust claims to have a track record of success with vast networks of parents in the US and UK. BrightChamps, led by Ravi Bhushan, offers online programming and AI courses for kids in the K-12 segment. It operates in 30 countries, including the US, Canada, Nigeria, Southeast Asia, and the Middle East. The startup also provides courses on coding, financial literacy, and robotics for children aged 6-16. In November 2021, it raised $51 million, valuing the company at $500 million. So far, BrightChamps has secured a total of $63 million through two funding rounds.