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Boots on the ground, relationship-driven customers, cracking the culture code: Discover Indian SaaS scaling strategies as experts bust myths at ET Soonicorns Summit 2024

Economic Times · 1m

- Awareness of the global consumer is a major challenge for Indian SaaS companies looking to scale globally. - Building a product that caters to diverse international markets from India requires understanding cultural nuances and hiring local talent. - Product localisation is crucial to meet customer expectations and customization based on cultural differences. - Balancing focus between domestic and international markets is essential, with a guideline to cater to the market that is actively buying. - Founder involvement in sales, particularly with larger clients, is necessary to establish credibility and build trust. - In India, customer retention is more relationship-driven compared to international markets that prioritize product-led growth.