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boAt and Noise’s growth decline in Q3 amid market slowdown: IDC report

EntrackrEntrackr · 7m ago
boAt and Noise’s growth decline in Q3 amid market slowdown: IDC report
Medial

India's wearable device market saw a second consecutive quarterly decline, dropping 20.7% year-over-year to 38 million units in Q3 2024, as per IDC's India Monthly Wearable Device Tracker. As per the report, this decline was driven by fewer product launches and cautious inventory management, even during the festive season. Notably, the average selling price (ASP) for wearables increased for the first time since Q2 2019, rising 1.3% to $21.3 in Q3 2024. While wrist bands saw a 48% decline to 56K units in Q3 2024, smartwatches and earwear saw 44.8% and 7.5% drops in the number of shipments. Smart watch and earwear’s total shipments stood at 9.3 million 28.5 million units respectively. With a 32% market share, boAt is the top smart wearable company (including watches and earphones). Noise, Boult, Realme, and Oppo (Oppo + OnePlus) had 11%, 9.7%, 5.8%, and 5.5% market shares, respectively. However, boAt saw a 14.5% decline in Q3 2024 compared to Q3 2023, and Noise faced a 19.2% decline during the same period. Notably, Boult and Realme recorded 32.5% and 56.5% growth, respectively, in the quarterly period. Breaking down further, boAt led in the true wireless stereo (TWS) category with a 36.8% market share, while Noise was on top in the smartwatch segment with a 27.4% market share. The smart ring segment continued to expand in Q3 2024, with over 92,000 units shipped and a 16.2% YoY drop in the average selling price (ASP) to $162.1. Ultrahuman led the market with a 36.8% share, followed by boAt (Imagine Marketing) at 20.5%, and Pi Ring at 16.3%. The rising appeal of smart rings is reflected in decreasing prices and the anticipation of new product launches in the coming quarters. Market leaders boAt and Noise also saw slow growth during the last fiscal year. While boAt's revenue decreased by 5% to Rs 3,122 crore in FY24, Noise’s revenue from operations grew a modest 0.4% to Rs 1,431 crore in the last fiscal year. However, both companies, which are based out of Gurugram, maintained EBITDA profitability in FY24.

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Exclusive: boAt cuts losses by 47% in FY24, revenue holds steady at Rs 3,122 Cr

EntrackrEntrackr · 9m ago
Exclusive: boAt cuts losses by 47% in FY24, revenue holds steady at Rs 3,122 Cr
Medial

The consumer electronics company boAt is set to report flat growth in the fiscal year ending March 2024. However, the Gurugram-based firm has managed to narrow its losses by 47% in the same period. According to an internal document accessed by Entrackr from the Registrar of Companies (RoC), boAt’s audited revenue decreased by 5% to Rs 3,122 crore in FY24 from Rs 3,285 crore in FY23. boAt derives most of its revenue from the sale of audio devices, including wired and wireless earphones, headphones, speakers, wired headphones, and soundbars. Sales of wearables and other accessories also contribute to the firm’s overall revenue. Despite a modest decline in revenue, the Warburg Pincus-backed firm managed to control its costs, resulting in a 47% reduction in losses, which dropped to Rs 53.5 crore in FY24 from Rs 101 crore in FY23. The performance of boAt’s audio business remained flat in H2 FY24, as per the document. In the wearables segment, a steep decline in average selling price, coupled with fierce competition, led to margin pressure. “The revenue of the audio business continues to do well and has increased by 5% in FY24. The EBITDA of the audio business increased to 9% in FY24.” the document further added. boAt also expects to increase its EBITDA margins during the ongoing fiscal year with multiple initiatives such as warranty cost optimization, reduction in advertisement and promotion cost, among others. Founded by Aman Gupta and Sameer Mehta in 2015, boAt has raised a total funding of $177 million to date from investors including Qualcomm Ventures, Warburg Pincus, InnoVen Capital, Navi Technologies, and Fireside Ventures. According to IDC research, the Indian wearables market experienced its first-ever decline, dropping 10% in the June 2024 quarter to 29.5 million units. This decline is attributed to a surplus of unsold older models and a lack of innovation within the segment. The report highlighted that Oppo and OnePlus experienced the most significant year-on-year shipment decline, falling by 35.8%. Following them, Fire-Boltt saw a 24.3% decrease in wearable shipments, Noise reported a drop of 13.9%, and boAt experienced a 9.8% YoY decline.

India’s wearable market shrinks in 2024, smartwatch sales down 34.4%: IDC

EntrackrEntrackr · 5m ago
India’s wearable market shrinks in 2024, smartwatch sales down 34.4%: IDC
Medial

India’s wearable device market saw its first annual decline, with total shipments dropping 11.3% year-on-year to 119.0 million units, according to IDC’s India Monthly Wearable Device Tracker. The market shrank for the third straight quarter, with Q4 shipments falling 8.7% to 25.9 million units, marking the end of years of steady growth. The main reason for the decline was a 34.4% drop in smartwatch sales, falling to 35.0 million units. Smartwatches made up 39.8% of wearables in 2023, but their share dropped to 29.4% in 2024. Despite the smartwatch decline, earwear grew by 3.8% YoY to 83.5 million units. TWS remained dominant, increasing its market share to 70.9% (up from 67.2%), with 9.4% growth. Meanwhile, neckband shipments dropped 17.1%, as more consumers preferred TWS. Over-the-ear headphones saw a surge of 83.6% YoY to 4.5 million units, driven by demand for premium audio. However, earwear ASPs fell 3.0% to $17.6. Noise dominates the smartwatch segment, while boAt leads in TWS. In the overall category, boAt remained the market leader, increasing its share from 26.0% to 27.6%. Noise held 12.2%, while Boult was the only top-five brand to grow, rising 10.8% YoY. In the TWS segment, boAt, Boult, and Noise saw double-digit growth, strengthening their dominance. Smart rings saw strong growth, with shipments tripling from 113,000 in 2023 to 323,000 in 2024 and the average selling price rose 1.9% to $174.7. Ultrahuman led with 40.1% market share, followed by Pi Ring (20.4%) and Aabo (16.8%). For 2025, IDC forecasts that the wearable market is expected to remain flat, as smartwatch declines balance earwear’s slow growth. However, smart rings and smart glasses should see strong growth. Future innovations will focus on AI-driven health tracking, advanced sensors, and medical-grade features like blood pressure monitoring. To stay relevant, brands must move beyond basic fitness tracking.

boAt files draft red herring prospectus via confidential route

EntrackrEntrackr · 3m ago
boAt files draft red herring prospectus via confidential route
Medial

boAt files draft red herring prospectus via confidential route Consumer electronics brand boAt has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) through the confidential filing route. The pre-filing mechanism, introduced in 2022, allows companies to submit their DRHP exclusively to SEBI, keeping the document confidential until they finalize their IPO plans. The initiative aims to provide greater flexibility and privacy to firms preparing for a public listing. Founded by Aman Gupta and Sameer Mehta, boAt focuses on affordable, stylish, and high-quality audio products, wearables, and accessories. The brand drives sales through online marketplaces like Amazon and Flipkart, its own website, and maintains a strong offline presence across retail stores. boAt has raised over $170 million to date, including a $60 million round led by Warburg Pincus and Malabar Investments in 2023. According to startup data intelligence platform TheKredible, Warburg Pincus is the largest external stakeholder, followed by Fireside Ventures and Qualcomm. During the fiscal year ended March 2024, boAt’s scale reduced by 5% to Rs 3,122 crore, compared to Rs 3,285 crore in FY23. However, the company managed to cut its losses by 47% to Rs 53.5 crore during the same period. India’s wearable market declined 20.7% year-on-year to 38 million units in Q3 2024, marking a second consecutive quarterly drop, according to IDC. The decline was driven by fewer product launches and cautious inventory management, despite the festive season. Notably, the average selling price rose by 1.3% to $21.3—the first increase since Q2 2019.

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