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Bluestone Jewellery IPO sees muted demand; listing on Aug 19

EntrackrEntrackr · 2d ago
Bluestone Jewellery IPO sees muted demand; listing on Aug 19
Medial

Bluestone Jewellery’s IPO drew a weak response from the market. The Rs 1,500 crore issue, open between August 11–13, was subscribed around 2.57X overall, with the bulk of the demand coming from institutional investors. According to exchange data, the Qualified Institutional Buyers (QIBs) portion was subscribed 4.09X, while Non-Institutional Investors (NIIs) bid only 0.53X. The Retail Individual Investors (RIIs) category managed 1.22X subscription. The company had fixed a price band of Rs 492–517 per share. The response was modest when stacked against earlier startup IPOs. Nykaa drew over 80X subscriptions, Zomato 38X, and Mamaearth 7.6X. Even smaller digital-first brands managed stronger demand from retail and HNIs. Bluestone’s weak turnout signals a fading appetite for highly valued D2C and consumer internet firms. The grey-market buzz around Bluestone’s IPO has been lukewarm, with GMP easing from around 2% to below 1% by the end, pointing to minimal expected listing gains. Meanwhile, Bluestone is targeting a high valuation of roughly Rs 7,800–8,100 crore, putting it in the same league as Titan’s CaratLane despite weaker overall profitability metrics. In FY25, Bluestone posted healthy revenue growth but continued to operate at single-digit EBITDA margins. Its omnichannel approach, online sales supported by over 250 physical stores, has helped scale up but also increased costs. The company has posted a revenue of Rs 1,770 crore with a net loss of Rs 222 crore during the previous fiscal year ended March 2025. Bluestone will list on August 19, but analysts expect a weak debut because of low subscription. The listing will show whether investors remain cautious about new-age consumer brands or if interest in the D2C sector can bounce back.

Related News

Jewellery retailer Bluestone files for IPO, to sell fresh shares worth $118 million

Economic TimesEconomic Times · 8m ago
Jewellery retailer Bluestone files for IPO, to sell fresh shares worth $118 million
Medial

Bluestone Jewellery and Lifestyle, a leading jeweller in India, has filed for an initial public offering (IPO). They aim to raise funds through fresh shares valued at Rs 10 billion ($117.8 million). Additionally, existing shareholders, including Accel and Kalaari Capital, will sell 24 million shares in the offering. India's jewellery market, estimated at $85.52 billion in 2023, is expected to grow 5.7% annually by 2030. Bluestone is the latest company to join the booming IPO market in India, with over 300 companies raising $17.5 billion in 2024. The funds from the IPO will be used for working capital requirements. Axis Capital, IIFL Capital, and Kotak Investment Banking will act as book-running lead managers for the IPO.

Bluestone secures debt ahead of IPO

EntrackrEntrackr · 3m ago
Bluestone secures debt ahead of IPO
Medial

Omnichannel jewellery retailer Bluestone has raised Rs 40 crore (approximately $4.7 million) in debt funding, led by BlackSoil with participation from Caspian Impact Investments, ahead of its planned initial public offering (IPO). The board at Bluestone allotted 800 non-convertible debentures at an issue price of Rs 5,00,000 each to raise the aforementioned sum, according to its regulatory filing with the Registrar of Companies (RoC). Blacksoil led the debt round with Rs 30 crore investment ($3.5 million) while Caspian Impact Investments participated with Rs 10 crore. Recently, in December 2024, Bluestone filed a draft red herring prospectus (DRHP) with SEBI for an IPO, which consists of a fresh issue of equity shares up to Rs 1,000 crore and an offer for sale (OFS) of up to 2.398 crore equity shares to provide a complete exit to Samma Capital, Ivycap Ventures, and Kalaari Capital. Founded in 2011, the omnichannel jewellery brand BlueStone specializes in high-value jewellery, offering a range of gold and diamond rings, pendants, chains, and earrings through its retail stores and online platform. According to the DRHP, it operates over 203 stores across 86 cities. According to startup data intelligence platform TheKredible, BlueStone has raised approximately $262 million across multiple funding rounds, including a Rs 900 crore pre-IPO round led by Prosus, out of which Rs 300 crore is secondary in August last year. In FY24, BlueStone recorded a 64% year-on-year increase in revenue, rising to Rs 1,266 crore from Rs 771 crore in FY23. During the same period, the company also narrowed its losses by 15%, reducing them to Rs 142 crore in FY24.

Creaegis may fund Giva at $470-500 million valuation

InternetInternet · 7m ago
Creaegis may fund Giva at $470-500 million valuation
Medial

Giva, a silver jewellery and lab-grown diamonds specialist, is in discussions with private equity firm Creaegis to raise $80-100 million at a valuation of $470-500 million. This proposed valuation is over two times higher than the last funding round's valuation from two months ago. Giva, co-founded by Ishendra Agarwal, plans significant retail expansion and emphasizes value-driven jewellery offerings. The Indian jewellery market is projected to grow significantly, driven by changing consumer preferences. Giva, which specialises in silver jewellery and recently entered lab-grown diamonds, is in talks with private equity fund Creaegis to raise $80-100 million at a valuation of $470-500 million, people in the know said.The proposed post-money valuation is more than two times that after the last funding round just two months ago, underlining the high investor interest in new-age jewellery businesses. Accel-backed jewellery retailer Bluestone is preparing for an initial public offering and has filed its draft application papers for the issue with the market regulator. The company is looking to value itself more than Rs 12,000 crore for the IPO, a 50% premium to the valuation when it last raised funds in the private market, ET first reported on December 13. Giva currently has an annual revenue run-rate of Rs 700 crore. It posted nearly Rs 280 crore in revenue with a close to Rs 59 crore loss in fiscal 2024. In 2024, both Giva and Bluestone scooped up substantial funds in the past year as investors turned bullish towards omnichannel jewellery businesses, especially following the Tata Group’s complete acquisition of Caratlane. “Creaegis is in talks to lead the round while others may also join but this is symbolic of the overall confidence investors have in the sector now. While Bluestone is aiming for a significant premium to the listing, this (Giva’s valuation) is relatively lower on the multiples,” a person aware of the matter said.

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