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Bluesky is growing up, maybe too fast

Economic Times · 6m

Bluesky, a social network prototype aiming to provide an alternative to platforms like Facebook and X, has seen explosive growth in recent weeks, surpassing 15 million users and becoming the most downloaded free app on Apple's and Google's app stores. The company has faced challenges, including site outages, code glitches, and content moderation issues, as it tries to manage its rapid growth. Bluesky's open protocol allows users to customize their algorithms and migrate between platforms, setting it apart from the locked-in nature of Facebook and TikTok. The social network gained popularity amid changes and controversies on other platforms, attracting users seeking a different online atmosphere. The team's goal is to create an ecosystem where developers can trust and contribute to the improvement of social media.