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BIA Brands focused on fast-moving consumer brands acquires Asa Beauty
IndianStartupNews
ยท
1y ago
Medial
BIA Brands, a company specializing in FMCG, has acquired Asa Beauty as part of its strategy to strengthen its presence in the beauty and personal care industry. Asa Beauty, known for its clean, vegan makeup products, is the second skincare acquisition for BIA Brands. The company aims to build a portfolio of global brands originating from India and has recently expanded into the food and beverage sector. The acquisition reflects the growing interest in the Indian FMCG market, particularly in beauty and personal care, which is expected to reach $28 billion by 2030.
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BIA Brands Marks Second Skincare Acquisition With Asa Beauty
Inc42
ยท
1y ago
Medial
BIA Brands, a fast-moving consumer goods (FMCG) company, has acquired beauty brand Asa Beauty to expand its presence in the beauty and personal care (BPC) space. This marks BIA Brands' second acquisition in the skincare segment, following its purchase of TrueKind in December 2022. Asa Beauty offers clean and ethical makeup products. BIA Brands aims to build global brands originating from India and has previously made acquisitions in the food and beverage industry. The company's CEO expressed confidence in the acquisition, stating that Asa Beauty aligns with BIA Brands' values of excellence, innovation, and sustainability.
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Mensa Brands makes UAE ecommerce foray; eyes Saudi Arabia next
Economic Times
ยท
1y ago
Medial
The firm houses a total of 25 brands under its umbrella across fashion, beauty, fast moving consumer goods (FMCG), and content like Villain, Pebble, Folkulture, and MyFitness. The companys mens lifestyle and personal care brand Villain, smart wearables brand Pebble, and home dรฉcor label Folkulture will have a presence on Amazon and regional ecommerce platform Noon in the UAE.
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Mukesh Ambani's Reliance Industries to spin off FMCG brands into new arm ahead of mega IPO plans
Economic Times
ยท
13d ago
Medial
Reliance Industries Ltd (RIL), led by Mukesh Ambani, plans to restructure its fast-moving consumer goods (FMCG) brands by consolidating them into a new company, New Reliance Consumer Products Ltd. This move aims to provide specialized focus and attract segment-specific investors ahead of potential IPOs in retail and telecom sectors. The restructuring aligns with RIL's strategy to manage and expand its consumer brands business, which demands significant capital and distinct management from its retail arm.
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Non-grocery items deliver bright growth to dark stores
Economic Times
ยท
1y ago
Medial
Quick-commerce platforms like Zepto, Swiggy Instamart, and Blinkit are experiencing significant growth in non-grocery categories such as beauty, toys, health, and electronics. These platforms are expanding their range of offerings beyond food-related products, attracting more customers. The beauty category has grown threefold on Zepto, while Swiggy Instamart has seen robust growth in electronics, toys, beauty, and home products. Quick-commerce is becoming a popular channel for direct-to-consumer brands, offering fast delivery and engagement for big-ticket purchases. These platforms are increasingly diversifying their stock and offering competitive pricing compared to traditional e-commerce channels.
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Nykaa Focusing On Faster But Not Ultrafast 10-Minute Deliveries
Inc42
ยท
8m ago
Medial
Nykaa, a beauty and wellness brand, is aiming to provide faster delivery for select high-demand beauty products, with a delivery window of 30 minutes to 2 hours. However, the company is still committed to maintaining a good customer experience for categories that require more time and consideration. Nykaa also wants to focus on fast-moving everyday essential products that are more suitable for quick delivery.
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Quick commerce is not creating new demand: Nykaa Beauty CEO Anchit Nayar
Economic Times
ยท
5m ago
Medial
Nykaa Beauty CEO Anchit Nayar suggests that quick commerce is meeting existing demand rather than creating new demand for beauty products. Nykaa focuses on generating demand, especially in untapped tier-II and tier-III cities. Despite acknowledging successful quick commerce trials, Nayar emphasizes the importance of demand creation. Nykaa is expanding store locations and enhancing delivery services, aiming for fast-moving beauty products to reach customers within 30 minutes to three hours, adapting to urban preferences for convenience.
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Honasa Consumer acquires Cosmogenesis Labs for Rs 4 crore
Economic Times
ยท
1y ago
Medial
Honasa Consumer, the parent company of Mamaearth beauty and personal care brand, has announced the acquisition of Cosmogenesis Laboratories, a research and development platform specializing in natural and organic cosmetics. The deal, valued at Rs 4 crore, is expected to be completed in the next four to six weeks. The acquisition will enhance Honasa's R&D capabilities and product development expertise, enabling them to deliver innovative and quality products to consumers. Cosmogenesis founder Rohini Manoj will join Honasa as Vice President of R&D. Honasa Consumer currently operates seven brands, including Mamaearth and Dr Sheth's.
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Indian food delivery giant Swiggy acquires retail logistics startup LYNK
TechCrunch
ยท
2y ago
Medial
Swiggy, the Indian food delivery giant, has reached a definitive agreement to acquire LYNK, a retail logistics startup. LYNK operates a network of over 100,000 stores and assists fast-moving consumer goods companies in expanding their retail presence. Swiggy aims to enter the retail distribution market and enhance store operators' services. LYNK will maintain its independent brand and utilize Swiggy's technology for scalability. Swiggy has been active in acquiring assets, including Dineout and a major investment in Rapido, to expand its offerings.
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Why D2C startups are built to move faster
Inshorts
ยท
3m ago
Medial
The D2C model lets businesses respond to trends in real time. From launching new products to adapting pricing, brands can pivot instantly without relying on retail timelines, giving them a major edge in today's fast-moving market. This speed keeps brands ahead of the curve, turning agility into a competitive advantage.
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Amazon bets on growing premium fashion and beauty sales for Great India Festival
YourStory
ยท
9m ago
Medial
Amazon India is witnessing a growing demand for premium products, particularly in the fashion and beauty categories. Customers are increasingly opting for premium brands, leading to a significant year-on-year growth in these segments. High-ticket items like gold jewellery have also experienced substantial growth. Amazon has focused on featuring and making premium brands easily discoverable for these customers. The company has launched the Premium Store on Amazon Fashion, offering over 650 premium brands. In addition, there is an increased demand for clean beauty products and Korean skincare. Amazon is also catering to budget-conscious Gen Z shoppers and expanding its selection of products popular among them. Fast last-mile deliveries are being prioritized to compete with competitors like Nykaa. The upcoming festive season sales, which have a significant impact on ecommerce revenue in India, are being prepared for by Amazon and its rivals Flipkart and Meesho.
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