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Beyond Snack raises $8.3 Mn in Series A round

EntrackrEntrackr ยท 11m ago
Beyond Snack raises $8.3 Mn in Series A round
Medial

Kerala-based banana chips brand Beyond Snack has raised $8.3 million in its Series A funding round led by 12 Flags Group, a consumer business-focused fund established by Rakesh Kapoor, the former global CEO of Reckitt Benckiser. Existing investor NAB Ventures also participated in this round, increasing its stake in the company. Japanese VC firm Enrission India Capital and other existing investors, including Faad Network, also joined. Earlier in July 2023, the brand had raised $3.5 million in a pre-Series A round from the NABVENTURES Fund. The proceeds will be used to drive Beyond Snackโ€™s expansion into new territories, add product innovation, and strengthen its supply chain infrastructure. Founded by Manas Madhu, Jyoti Rajguru, and Gautam Raghuraman, Beyond Snack is a plant-based savory snacks brand that produces its banana chips with no artificial colors or flavors. Beyond Snack claims to have expanded its global footprint. Currently available in 12 countries, the brand is exploring new international markets, where it has seen strong demand for its products.

FES Cafe raises pre-Series A round led by 12 Flags

EntrackrEntrackr ยท 1m ago
FES Cafe raises pre-Series A round led by 12 Flags
Medial

Snippets FES Cafe raises pre-Series A round led by 12 Flags Cafe chain FES Cafe has raised around $1 million in a pre-Series A round led by 12 Flags. Existing investor Wolfpack Labs, a venture studio founded by Aakash Anand and Prerna Gupta, also participated. The Mumbai-based company had previously raised Rs 3 crore in a seed round led by Wolfpack Labs in July this year. The fresh capital will be used to expand across Delhi NCR, strengthen delivery and operations through a central production kitchen, and attract talent for the next phase of growth. Founded by Vidur Mayor, FES Cafe is an eggless dessert cafe chain offering baked cookies, puddings, alternative-ingredient cakes, seasonal desserts, savoury dishes, arcade game sections, and community formats such as Coffee Raves. The brand positions itself as a third space for young India and claims a loyal base of Gen Z and millennial customers. โ€œFES Cafe started with a simple belief: desserts deserve to be celebrated. With 12 Flagsโ€™ and Wolfpackโ€™s support, weโ€™re ready to take that vision to more neighborhoods, creating dessert-first cafes that double as community spaces,โ€ said Vidur Mayor, Founder and CEO. FES Cafe aims to launch over 100 stores by FY27 across Tier 1 and Tier 2 cities. It is also developing a hybrid COCO and FICO model, along with delivery hubs and packaged desserts, to expand beyond physical cafes.

Evolve Snacks Takes Next Leap in Snack Innovation in collaboration with Gruhas Gusto - A 6-month accelerator program by Gruhas, Jubilant Bhartia Family Office, Sabre Ventures (DLF Family Office), and

VCCircleVCCircle ยท 1y ago
Evolve Snacks Takes Next Leap in Snack Innovation in collaboration with Gruhas Gusto - A 6-month accelerator program by Gruhas, Jubilant Bhartia Family Office, Sabre Ventures (DLF Family Office), and
Medial

Evolve Snacks, a brand focused on providing healthier snack alternatives, has joined Gruhas Gusto, a 6-month accelerator program dedicated to promoting healthy living. Evolve Snacks aims to offer nutritious and delicious snacks that do not compromise on taste or affordability. Their range of products includes beetroot bhutia, oats chips/bhujia, rajma chips, and baked bhakarwadi. Through collaborations like joining Gruhas Gusto, Evolve Snacks intends to expand their reach and impact in the health-conscious community. Their mission is to create convenient, guilt-free snack options that contribute to overall well-being.

Eat Better Co bags Rs 17 Cr in pre-Series A round

EntrackrEntrackr ยท 8m ago
Eat Better Co bags Rs 17 Cr in pre-Series A round
Medial

Snack brand Eat Better Co has picked up Rs 17 crore in pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital along with participation from existing investors. The brand also made an appearance on Shark Tank where they bagged a deal at a 100-crore valuation from Namita Thapar. The Jaipur based company had previously raised $1.12 million from Mumbai Angels and others. The fresh funds will be utilized to expand its product line and double down on Q-commerce, Eat Better Co said in a press release. Co-founded in 2020 by Mridula Kanoria, Vidushi Kajaria, and Shaurya Kanoria, Eat Better Co operates as an Internet first brand offering multi-category healthy products. The brand makes better-for-you sweets and namkeen using real ingredients, just like homemade snacks. The company offers healthy food products like healthy snacks, sweets, seeds, and nuts mixes, giving an alternative for healthy snacking. The brand claims to deliver over 2,00,000 orders every month and is selling across multiple platforms. The brandโ€™s products are also available on quick commerce platforms like Swiggy Instamart, Zepto, and Blinkit.

Snack brand Letโ€™s Try raises $2.5 Mn led by SWC Global

EntrackrEntrackr ยท 8m ago
Snack brand Letโ€™s Try raises $2.5 Mn led by SWC Global
Medial

Snack brand Letโ€™s Try raises $2.5 Mn led by SWC Global Snack brand Letโ€™s Try has raised $2.5 million in its latest funding round led by Singapore-based SWC Global. The existing investors are Wipro Consumer, 100Unicorns, Venture Catalysts, and boAt Lifestyle founder Aman Gupta. Prior to this, the company had secured $1.56 million from its existing investors. The proceeds will be channeled towards expanding distribution across Tier 1, 2, and 3 cities, strengthening its supply chain and backend operations, launching a diverse range of health-forward snacking options, and investing in digital and offline brand-building initiatives, Letโ€™s Try said in a press release. Launched in 2021 by Nitin Kalra, Letโ€™s Try aims to make delicious, high-quality snacks accessible to every Indian household. The brand offers a wide range of premium yet affordable snacks, including namkeens, wafers, cookies, cakes, and sweets, all made with top-quality ingredients. It was also featured on Shark Tank India. According to the Delhi-based company, it plans to introduce several new SKUs in modern trade and regional formats to appeal to a wider consumer base while deepening its presence across e-commerce platforms and D2C channels. As per market research, the snack market is estimated at Rs 50,000 crore, growing annually at 12%. In three years, Letโ€™s Try claims that it has scaled its revenue from Rs 1 crore to Rs 120 crore in ARR and has set a target of crossing Rs 1,000 crore in revenue by 2028.

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