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Ampivo AI acquires 51% stake in Commerce Forever

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Ampivo AI acquires 51% stake in Commerce Forever
Medial

Ampivo AI acquires 51% stake in Commerce Forever Ampivo AI, a multi-modal AI solutions provider, has acquired a majority stake (51%) in Commerce Forever Solutions. This move aims to grow and strengthen Ampivo AIโ€™s role in the e-commerce space by using its AI technology for real-world B2B applications. Commerce Forever closed the financial year 2024-25 with net sales of Rs. 115 crore. According to Ampivo AI, it will be deploying advanced predictive AI technology in Commerce Forever to enable long-term cost optimization. This move allows it to step into an untapped segment of B2B commerce with the help of Commerce Foreverโ€™s established operational infrastructure in the Indian Market. While the leadership role and day-to-day activities remain the same, the focus of the integration will be embedding AI across key business processes, with clearly defined KPIs centred around enhancing cost efficiency. As a part of this stock-based acquisition, Commerce Forever will retain its existing brand identity while integrating into the larger Ampivo Ecosystem. Ampivo AI states that this acquisition opens up new opportunities for it to showcase how its technology can bring about operational efficiency and cost savings across the B2B e-commerce value chain. Commerce Forever provides a background in back-end e-commerce operations, and Ampivo AI provides the technology to automate, forecast, and optimize those operations. The two businesses view this collaboration as a platform for scalable innovation within the e-commerce space. Ampivo is a multi-modal AI solutions provider specializing in conversational AI and predictive insights. The company enables B2B clients to scale efficiently by streamlining and optimizing business processes through intelligent automation. It caters to clients in the healthcare and e-commerce sectors and is now expanding its footprint into the finance industry, leveraging its expertise to drive innovation and efficiency across new verticals.

Snack brand phab raises $2 Mn in seed round led by OTP Ventures

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Snack brand phab raises $2 Mn in seed round led by OTP Ventures
Medial

phab, a nutritionist-led snacking brand, has raised $2 million in a seed funding round led by OTP Ventures along with participation from Capri Global, Sim&San law firm, and other angel investors. The proceeds will be utilized for growth capital, capex investments, team expansion, and strengthening both its online and offline presence across India, phab said in a press release. Co-founded in 2022 by Gayatri and Ankit Chona, phab offers high-protein and high-flavour snacks that bring together indulgence and real nutrition. The brand focuses on creating healthy and tasty protein supplements and nutrition snacks. According to the Mumbai based company, it offers a variety of products like protein milkshakes, protein powders, and energy bars, aiming to provide convenient and delicious options for consumers looking to boost their protein intake. Phab states that it emphasizes a science-backed approach to food, with nutritionists, scientists, and chefs collaborating to create products that meet nutritional needs. The brand plans to build pan-India presence through a multi-channel strategy across digital, quick commerce, general and modern trade, expand the team and production capabilities, and launch new product categories. Phab claims to have sold over two million bars, bombs and bottles. The brand aspires to bridge the gap of protein deficiency in the country and it ties up with schools and organisations working with marginalised groups to help reach those who need protein the most but have the least access to it.

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