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At the Maha Kumbh Mela, these startups are learning to hustle afresh

Livemint

Livemint · 5m ago

At the Maha Kumbh Mela, these startups are learning to hustle afresh

At the Maha Kumbh Mela, several startups like Blinkit, Swiggy’s Instamart, PhonePe, and Chai Point are leveraging the opportunity to expand their customer base beyond traditional markets. These companies have set up temporary operations, offering products at adjusted prices to cater to the massive influx of pilgrims. This event presents a unique platform for brand awareness and consumer engagement, allowing startups to interact with a wider demographic and gather insights for future expansions.

Related News

Blinkit opens temporary store in Maha Kumbh Mela to serve pilgrims

Economic Times

Economic Times · 6m ago

Blinkit opens temporary store in Maha Kumbh Mela to serve pilgrims

Blinkit has set up a temporary 100 sq ft store at the Maha Kumbh Mela in Prayagraj to cater to tourists and pilgrims. Announced by CEO Albinder Dhindsa, the store delivers items like pooja supplies, food, and essentials across key locations in the event area. Other brands are also capitalizing on the event, with tech platforms and startups offering remote services, and Paytm facilitating payments with a special QR for merchants.

What is Kumbh Sah'AI'yak? The digital companion for Maha Kumbh 2025 pilgrims

Economic Times

Economic Times · 6m ago

What is Kumbh Sah'AI'yak? The digital companion for Maha Kumbh 2025 pilgrims

Kumbh Sah'AI'yak is a multi-lingual AI chatbot launched by Indian PM Narendra Modi and UP CM Yogi Adityanath to assist pilgrims at Maha Kumbh 2025 in Prayagraj. Developed by the Prayagraj Mela Authority and UPDESCO, the chatbot offers event information, travel guidance, and real-time updates in various languages. Available on the official app, website, and WhatsApp, it enhances visitor experience by integrating with Google Maps and providing cultural insights.

Digital platforms lay groundwork to cash in on Maha Kumbh

Economic Times

Economic Times · 6m ago

Digital platforms lay groundwork to cash in on Maha Kumbh

Tech startups and digital platforms are gearing up to capitalize on the Maha Kumbh Mela in Prayagraj, offering virtual experiences and spiritual services. Companies expect a significant increase in app downloads and users, driven by the global interest in the festival. The event, held every 12 years, has also spurred spikes in travel bookings, with notable rises in flights and accommodation demands. This showcases the growing synergy between technology and spiritual tourism in India.

Mahakumbh 2025: Bharti Airtel enhances network coverage in Prayagraj. Check details | Mint

Livemint

Livemint · 6m ago

Mahakumbh 2025: Bharti Airtel enhances network coverage in Prayagraj. Check details | Mint

In preparation for Maha Kumbh 2025, Bharti Airtel has enhanced its network in Prayagraj by installing 287 new sites, optimizing over 340 existing sites, and laying 74 kilometers of additional fiber. The company has deployed 78 cell on wheels for seamless connectivity within the Kumbh Mela area and set up three war rooms and a disaster management team for emergencies. Airtel has also partnered with Prayagraj Traffic Police to manage crowds with 780 kiosks at entry and exit points.

Google joins Maha Kumbh celebration with petal shower on search screen

YourStory

YourStory · 6m ago

Google joins Maha Kumbh celebration with petal shower on search screen

Google is celebrating the Maha Kumbh with an interactive rose petal animation on its search screen. Searching terms like 'Kumbh' or 'Maha Kumbh' triggers a virtual shower of rose petals, which users can replay, share, or dismiss. This celebration marks the commencement of Maha Kumbh 2025 at Prayagraj, a major spiritual event featuring millions of pilgrims seeking 'Moksha'. The event, beginning January 13 and ending February 26, is expected to attract 40-45 crore visitors.

MahaKumbh Mela 2025: Merging tradition with technology for a seamless pilgrim experience

YourStory

YourStory · 6m ago

MahaKumbh Mela 2025: Merging tradition with technology for a seamless pilgrim experience

The 2025 Maha Kumbh Mela in Prayagraj, a massive spiritual gathering, integrates modern technology to enhance the pilgrim experience. Innovations include a mobile app for real-time navigation, AI-driven surveillance for safety, RFID wristbands for tracking, and an AI chatbot for information. The event features VR experiences, drone surveillance, and a drone show. With a focus on sustainability, single-use plastics are banned, and AI-powered waste management systems promote eco-friendly practices.

'Silly statement': Mohandas Pai junks 'Kumbh propaganda', says ₹3 lakh crore spending not revenue

Business Today

Business Today · 4m ago

'Silly statement': Mohandas Pai junks 'Kumbh propaganda', says ₹3 lakh crore spending not revenue

The Maha Kumbh Mela 2025 in Prayagraj is anticipated to draw over 60 crore visitors. Mohandas Pai refuted claims of the event generating ₹3 lakh crore in revenue, clarifying it as expenditure. The government's ₹7,500 crore investment has led to significant infrastructure developments including flyovers, underpasses, roads, a vast tent city, and numerous facilities. The event will feature 11 hospitals, thousands of vendors, and extensive efforts to support digital payments and accommodations.

Spiritual and devotion platform Utsav raises Rs 6.35 crore in round led by Equanimity Investments

Economic Times

Economic Times · 5m ago

Spiritual and devotion platform Utsav raises Rs 6.35 crore in round led by Equanimity Investments

Spiritual platform Utsav raised Rs 6.35 crore, led by Equanimity Investments, with participation from India Quotient. Funds will expand operations domestically and internationally, enhance technology, and hire talent. Founded in 2021, Utsav enables virtual puja bookings, home delivery of prasad, and consultations with priests. Attracting three lakh monthly visits, Utsav partners with 60+ temples and plans further expansion. Interest in spiritual apps is rising, driven by events like the Maha Kumbh Mela, with Utsav planning ecommerce services soon.

GeM facilitates over Rs 38,500 crore in transactions for over 30,000 startups

Economic Times

Economic Times · 3m ago

GeM facilitates over Rs 38,500 crore in transactions for over 30,000 startups

The government e-marketplace (GeM) has facilitated transactions worth over Rs 38,500 crore for more than 30,000 startups, boosting India's innovation ecosystem. Managed by the Department of Commerce, GeM has become a vital platform for public procurement, benefiting government buyers and local entrepreneurs. Women entrepreneurs make up 8% of its seller base. At the Startup Maha Kumbh, GeM engaged with startups and facilitated registrations, aiming to support access to government markets and promote the Atmanirbhar Bharat vision.

Bhakti or LoveNasha? both, says Kuku FM as backlash mounts

Entrackr

Entrackr · 6m ago

Bhakti or LoveNasha? both, says Kuku FM as backlash mounts

Bhakti or LoveNasha? both, says Kuku FM as backlash mounts Kuku FM is facing criticism from users on social media for simultaneously promoting its devotional app, Bhakti, and its erotic content app, LoveNasha. The juxtaposition of these vastly different content types has sparked debates and backlash online. Both apps were released in October 2024, as per details available on the Play Store. The Bhakti app focuses on spiritual content, offering a wide range of sacred scriptures, mythological stories, devotional music, and teachings from ancient texts. It provides users with over 2,000 hours of content, including 500+ shows, audiobooks, bhajans, and epic narratives such as the Bhagavad Gita, Mahabharata, and Ramayana. The app was officially launched during the Maha Kumbh Mela 2025 held in Prayagraj. Conversely, the LoveNasha app, which has not been officially launched yet, promotes erotic content. Kuku FM has been promoting LoveNasha through social media influencers, which has faced criticism for the contrasting nature of the two apps. Numerous users took to the social media platform X to voice their criticism of Kuku FM's move. Kuku FM has been a notable player in the audio content industry, offering diverse genres, including business, self-help, personal finance, history, religion, entertainment, and fitness.

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