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At the Maha Kumbh Mela, these startups are learning to hustle afresh

Livemint · 4m

At the Maha Kumbh Mela, several startups like Blinkit, Swiggy’s Instamart, PhonePe, and Chai Point are leveraging the opportunity to expand their customer base beyond traditional markets. These companies have set up temporary operations, offering products at adjusted prices to cater to the massive influx of pilgrims. This event presents a unique platform for brand awareness and consumer engagement, allowing startups to interact with a wider demographic and gather insights for future expansions.