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Astroyogi surpasses Rs 85 Cr revenue in FY24 with sound economics

EntrackrEntrackr · 4m ago
Astroyogi surpasses Rs 85 Cr revenue in FY24 with sound economics
Medial

Astroyogi surpasses Rs 85 Cr revenue in FY24 with sound economics Astroyogi’s revenue from operations grew to Rs 84.3 crore in FY24 from Rs 66.7 crore in FY23, its annual financial statements sourced from the Registrar of Companies (RoC) show. The online astrology sector has been experiencing rapid growth in recent years, and bootstrapped firm Astroyogi is no exception. The Gurugram-based company reported a 26.3% year-on-year revenue increase in the last fiscal year while maintaining strong unit economics. Astroyogi’s revenue from operations grew to Rs 84.3 crore in FY24 from Rs 66.7 crore in FY23, its annual financial statements sourced from the Registrar of Companies (RoC) show. Astroyogi is a digital astrology consultancy platform that connects users with professional astrologers through its mobile and web apps. In FY24, online consultancy services generated 98.3% of the company’s total operating revenue, amounting to Rs 82.9 crore. The remaining revenue came from product sales through its YogiStore. Notably, revenue from overseas markets contributed 27.2% of Astroyogi’s total operating revenue. The firm also generated Rs 1.08 crore from interest and investment gains, bringing its overall income to Rs 85.3 crore for the fiscal year ending March 2024. Similar to other online astrology firms, content and astrology fees given to astrologers/cartomancers were the largest cost center for Astroyogi, accounting for 46.5% of the overall expenses. To the tune of scale, this cost increased by 23% to Rs 39.7 crore in the last fiscal year. Its spends and employee benefits shot up by 33% and 29%, respectively, to Rs 24 crore and Rs 12.5 crore in FY24. The overall cost of the company grew by 28% to Rs 85.3 crore in FY24. Despite the growing scale, increased advertising expenses for the bootstrapped firm impacted the company's profits before tax, which fell to Rs 31,000 in FY24, down from Rs 2.1 crore in FY23. On a unit level, it spent Rs 1.01 to earn a rupee during the last fiscal year. The company directly competes with AstroTalk which targets Rs 1,250 crore revenue in FY25 and registered 651 crore revenue with a hefty Rs 100 crore profits in FY24, and InstaAstro, which is in talks to be acquired by Flipkart and posted Rs 25 crore revenue in FY24. The boom in astrology services has seen business models evolve, and that in turn continues to put pressure on firms to get more out of every customer. With the kind of pay per minute models most have gone with, it is only a matter of time before newer, more dedicated offerings emerge. While we are not privy to details, it’s a safe bet to assume that the Pareto principle will be at work in these firms too, with 20% of customers possibly generating 80% of revenues. While that has already meant some star astrologers seeking to build their own followings independently, it could lead to the inevitable fight for ‘top-tier’ talent soon. As one of the few categories where profits have flowed quickly, it should be interesting to see how these firms evolve in the coming months and years.

AstroTalk profit zooms 12X to Rs 100 Cr in FY24

EntrackrEntrackr · 7m ago
AstroTalk profit zooms 12X to Rs 100 Cr in FY24
Medial

AstroTalk, a spiritual-tech company in India, experienced significant growth in the fiscal year ending March 2024. Its revenue from operations doubled to Rs 651.12 crore, with income from India and overseas countries seeing substantial increases. The company's profit also surged 12-fold to Rs 99.99 crore. AstroTalk operates as a digital astrology consultancy platform, connecting users with professional astrologers. Despite some skepticism, astrology and spiritual tech startups in India have raised around $60 million in funding in the past 15 months. The success of companies like AstroTalk can be attributed to the formalization of the economy and the demand for immediate information in the consumerist society.

AstroTalk enters the D2C vertical, targets Rs 1,250 Cr revenue in FY25

EntrackrEntrackr · 5m ago
AstroTalk enters the D2C vertical, targets Rs 1,250 Cr revenue in FY25
Medial

Online astrology consultancy platform AstroTalk has ventured into the direct-to-consumer (D2C) vertical with the launch of 'Astrotalk Store'. The vertical serves as a destination for gemstones and healing stones charged with 'positive mantras and chants' by astrologers. The collection also includes accessories designed to enhance both style and energy alignment, with categories such as Love, Money, and Evil Eye, as per the company. "We observed a significant demand from our customers for authentic remedies," explains Anmol Jain, Co-founder of AstroTalk. "This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market." Since its launch four months ago, the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh, translating into an annualized run rate (ARR) of Rs 36-45 crore, and projected to end up with an ARR of Rs 100 crore by the end of FY25, he added. In the long run, the D2C vertical is expected to contribute 25-30% of the revenue of the company while also achieving profitability. AstroTalk has also stated that its products are live on Myntra and Amazon and plans to make its products available on the quick-commerce platform Zepto soon. AstroTalk delivered impressive financial performance in FY24, with revenue from operations surging 2.3x to Rs 651.12 crore. The company’s profit also grew 11.8x year-on-year to Rs 99.99 crore. The Noida-based firm is projected to double its revenue year-on-year to approximately Rs 1,250 crore, with an operating profit of Rs 230-250 crore in the ongoing fiscal year (FY25). It claims to have over 41,000 astrologers on its platform, consulting with more than 4,50,000 daily users and over 2.5 million monthly users. According to data from TheKredible, Puneet Gupta-led AstroTalk has scooped up $34 million to date across two financing rounds. Astrotalk has no doubt been one of the outstanding startup success stories, if we go by the metrics of the firm. Even the funding they have received is more by way of growth capital than sustenance or 'survival' capital, as seen in many cases. However, one hopes that the brush with hard-nosed VCs will not force too many changes in the model, which seemed to be doing well enough on its own steam.

Exclusive: AstroTalk raises $9.5 Mn at a valuation of $300 Mn

EntrackrEntrackr · 1y ago
Exclusive: AstroTalk raises $9.5 Mn at a valuation of $300 Mn
Medial

Online astrology platform AstroTalk has raised Rs 78.3 crore or $9.5 million in an extension of its Series A round from existing investors Left Lane Capital and Elev8 Capital. The board at AstroTalk has passed a special resolution to issue 5,067 compulsory Convertible preference shares to raise Rs 78.3 crore or $9.5 million, its regulatory filing accessed from the RoC shows. Left Lane Capital pumped Rs 58.3 crore while Elev8 Capital participated with Rs 20 crore. This seems to be the tranche of a larger round. AstroTalk is reportedly in talks to raise $30 million. As per TheKredible’s estimates, the company has been valued at around Rs 2,478 crore or $300 million post-money which is a 33.3% increase from its last round. The valuation will go up with the flow of funds. AstroTalk has raised Rs 172 crore to date including Rs 166 crore or $20 million in its Series A round in February. Entrackr was the first to report the development. AstroTalk is a platform to consult astrologers via the internet, call, and chat and claims to have 13,000 astrologers, tarot readers, numerologists, and Vastu experts. The platform lets users connect with the aforementioned experts for future predictions related to marriage, love life, career, and health among others. Left Lane Capital baked firm had demonstrated strong financial performance in FY23 as its revenue grew 146% to Rs 283 crore. At the same time, AstroTalk’s profits spiked 41.7% to Rs 8.5 crore. As per the current average revenue run rate, the company is projected to end FY24 with Rs 650 crore in revenue and Rs 100 crore in profit. The company is yet to file its audited financial results for FY24. As per data compiled by TheKredible, astro and spiritual tech startups have raised around $25 million in the past 12 months. The notable names include Ustav App, DevDham, InstaAstro, AstroTalk, Vama, and Melooha also raised decent funding during the period. SriMandir’s parent company AppsForBharat is also in talks to raise $15 million in a new round. Entrackr exclusively reported the development last month.

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