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Asia’s E-Commerce Battlefield is Expanding Fast

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Asia’s E-Commerce Battlefield is Expanding Fast

Coupang, known as Korea's Amazon, has reported its first annual operating profit of $473 million for 2023, a significant improvement from the $1 billion loss it experienced five years ago. The company's strong growth, driven by ambitious logistics investments and a densely populated market, has helped improve its margins and increase its customer base to 21 million. However, Coupang faces intense competition from rivals like Alibaba and Temu, which are expanding rapidly in Korea. The company also faces risks with its expansion strategy, including heavy investments in Taiwan and potential competition from Shopee. Despite these challenges, Coupang's recent profitability and more modest valuation make it an appealing investment opportunity.

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