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John Abraham-backed NOTO Ice Cream raises Rs 15 Cr

EntrackrEntrackr · 5m ago
John Abraham-backed NOTO Ice Cream raises Rs 15 Cr
Medial

John Abraham-backed NOTO Ice Cream has raised Rs 15 crore ($1.75 million) in a growth funding round led by Inflection Point Ventures (IPV), with participation from JITO Incubation and Innovation Foundation and LetsVenture. Prior to this, the Mumbai-based brand had raised Rs 4 crore in a pre-Series A round, which saw investments from Titan Capital, Rockstud Capital, Bollywood actor John Abraham, WEH Ventures, and other angel investors. The proceeds from this round will be used to accelerate expansion into Tier 1 and Tier 2 cities, drive product innovation, strengthen marketing efforts, and enhance offline presence to increase brand awareness, NOTO stated in a press release. Co-founded in 2019 by Varun and Ashni Sheth, NOTO Ice Cream aims to revolutionize the ice cream industry by offering indulgent yet healthy options that do not compromise on taste. The brand focuses on providing healthier alternatives without sacrificing flavor. It offers ice creams that are low-calorie, high-protein, and contain little to no sugar, allowing health-conscious consumers to indulge guilt-free. NOTO’s product range includes ice cream tubs and popsicles, Greek yogurt cheesecakes, and vitamin C-fortified fruit popsicles. The brand claims that its ice creams contain prebiotic fiber and protein and have no preservatives, artificial sweeteners, flavors, or colors, with 75% less sugar than regular ice cream. NOTO’s products are available on delivery platforms such as Swiggy, Zomato, Zepto, BigBasket, Instamart, and Blinkit. The company is also planning to expand its offline presence to reduce dependency on a single sales channel. According to market research, the Indian ice cream market was valued at Rs 228.6 billion in 2023 and is projected to reach Rs 956 billion by 2032. NOTO has already expanded across Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, with plans to scale into Ahmedabad, Kolkata, and Lucknow. The brand competes with other players in the healthy ice cream space, including Habit Health, Get-A-Whey, Good Fettle, Papacream, and Nomou, among others.

Cybersecurity startup Deep Algorithm raises Rs 10.8 Cr in seed round

EntrackrEntrackr · 10d ago
Cybersecurity startup Deep Algorithm raises Rs 10.8 Cr in seed round
Medial

Deep Algorithm Solutions, a cybersecurity and AI startup focused on fraud prevention in digital financial ecosystems, has raised Rs 10.8 crore (around $1.25 million) in a seed funding round led by Unicorn India Ventures, with participation from angel investors. The funding will be used to expand its engineering and threat intelligence teams, scale GTM efforts in India and Southeast Asia, and deepen platform integrations with systems like Azure AD and Okta. Founded in 2021, Deep Algorithm operates on a B2B model, offering enterprise-grade security products such as adapIDAI, an adaptive behavioral intelligence identity engine, and BotShield, a tool designed for zero-day threat prevention, DDOS mitigation, and runtime application protection. The startup provides continuous authentication and fraud analytics tailored for BFSI and other high-risk digital ecosystems. According to the Mumbai-based firm, it has completed live deployments at a major private bank, a government organization, and a private hospital. It also holds a government-issued patent and has filed an international patent. Deep Algorithm is now expanding into BFSI hubs like Mumbai and Bengaluru, and exploring partnerships in Kenya, South Africa, and the UAE. It is also building a SaaS model and analytics dashboards for mid-market clients and risk teams.

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