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Apple's upgraded AI models underwhelm on performance | TechCrunch

TechCrunch · 2m ago

Apple's latest AI models for iOS, macOS, and other software have been revealed to be underperforming compared to rivals, according to internal benchmarks. Apple's "Apple On-Device" and "Apple Server" models trail behind competitors like OpenAI, Google, and Meta in various aspects, including text generation and image analysis. Though Apple claims enhancements in tool use and efficiency, its AI capabilities have been criticized for lagging in the competitive AI landscape, and some promised features remain undelivered.

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Meta reportedly recruits Apple's head of AI models | TechCrunch

TechCrunch · 1m ago

Meta reportedly recruits Apple's head of AI models | TechCrunch

Ruoming Pang, Apple's head of AI models, is reportedly leaving for Meta to join its AI superintelligence unit. Pang led Apple's AI foundation models for on-device features, which have lagged behind competitors like OpenAI and Meta. His move signals potential instability in Apple's AI team, as his expertise in small, on-device AI models could benefit Meta. This follows Meta's trend of recruiting top AI talent from rivals like Google DeepMind and OpenAI.

iOS 18 boosts iPhone Neural Engine by 25%, adds advanced AI features: Report

Livemint

Livemint · 1y ago

iOS 18 boosts iPhone Neural Engine by 25%, adds advanced AI features: Report

Apple's latest operating system, iOS 18, is expected to enhance the iPhone's Neural Engine performance by up to 25 percent, enabling new artificial intelligence (AI) features and improving user experience. Benchmarks have shown a significant boost in machine learning performance, with the iPhone 15 Pro Max achieving a Geekbench ML Score of 7,816 on iOS 18 compared to 6,249 on iOS 17.5.1. The iOS 18 update, called "Apple Intelligence," will introduce system-wide text generation and summarization capabilities, an image creation app, and an upgraded Siri with On-Screen Awareness. These features will be exclusive to the iPhone 15 Pro and iPhone 15 Pro Max models.

Apple launches MacBook Air laptops with faster M3 chips

Economic Times

Economic Times · 1y ago

Apple launches MacBook Air laptops with faster M3 chips

Apple has released new MacBook Air laptops with upgraded M3 processors, aiming to attract users interested in AI-powered personal computers. The new models come in 13-inch and 15-inch sizes and offer up to a 60% performance boost compared to the previous M1 processor version. Prices start at $1,099 for the smaller MacBook Air and $1,299 for the larger version, with orders available now and deliveries scheduled for later this week. Apple's transition to AI-enabled PCs is expected to drive market recovery in 2024 following a post-pandemic decline. Mac sales have slightly rebounded, reaching $7.78 billion in the last quarter.

OpenAI launches two 'open' AI reasoning models | TechCrunch

TechCrunch · 1m ago

OpenAI launches two 'open' AI reasoning models | TechCrunch

OpenAI has launched two open-weight AI reasoning models, gpt-oss-120b and gpt-oss-20b, accessible via Hugging Face. These models aim to match the capabilities of the proprietary o-series while being freely available. Despite demonstrating state-of-the-art performance, the models exhibit higher hallucination rates than their closed-source counterparts. Emphasizing open AI infrastructure, OpenAI plans to align with U.S. democratic values amidst rising pressure from Chinese competitors and global open-source initiatives. The models, released under an Apache 2.0 license, exemplify OpenAI's commitment to accessible AI innovation.

Why it's impossible to review AIs, and why TechCrunch is doing it anyway

TechCrunch · 1y ago

Why it's impossible to review AIs, and why TechCrunch is doing it anyway

AI models are evolving rapidly, making it difficult to comprehensively evaluate their capabilities. The pace of release is too fast for thorough assessment, and these models are increasingly complex and opaque. Furthermore, companies do not disclose changes made to their models, making it hard to keep evaluation frameworks relevant. Synthetic benchmarks provide limited insights and can be manipulated by companies to showcase better performance. Despite these challenges, qualitative analysis of AI models is valuable to counter industry hype and provide a real-world perspective. TechCrunch utilizes a subjective approach to testing AI models, focusing on specific categories for evaluation. However, the review process is not comprehensive and has its limitations.

At WWDC 2025, Apple introduces an AI-powered Shortcuts app | TechCrunch

TechCrunch · 2m ago

At WWDC 2025, Apple introduces an AI-powered Shortcuts app | TechCrunch

At WWDC 2025, Apple introduced an AI-powered Shortcuts app, incorporating AI models for enhanced automation. Users can access Apple's on-device large language model and Private Compute to enhance shortcuts, like comparing lecture transcriptions with notes. Intelligent actions, like AI-based text summarization and image creation, also debuted. The app aims to simplify automation for non-tech users, acting as an interim solution for Siri's delayed AI updates, improving iPhone efficiency through customizable shortcuts.

Google's Gemini panicked when playing Pokémon | TechCrunch

TechCrunch · 2m ago

Google's Gemini panicked when playing Pokémon | TechCrunch

Google's AI model, Gemini 2.5 Pro, is being tested on playing early Pokémon games to explore its reasoning capabilities. While it struggles with tasks a child could easily complete, the AI sometimes simulates "panic" when its Pokémon nearly faint, leading to reduced performance. Despite its general inefficiency, the AI excels at solving specific puzzles with precision. This study, showcasing AI's quirks and problem-solving abilities, offers insight into developmental challenges AI models face.

Apple’s new research paper says AI reasoning isn’t all it’s cracked up to be.

The Verge

The Verge · 2m ago

Apple’s new research paper says AI reasoning isn’t all it’s cracked up to be.

Apple's new research paper, "The Illusion of Thinking," highlights the limitations of AI reasoning, especially when faced with unfamiliar complexities. The study found that AI models from OpenAI, Anthropic, and DeepSeek demonstrate increasing reasoning abilities with problem complexity to a point, after which performance declines. This research suggests that current AI models may struggle beyond certain complexity levels, particularly with novel tasks, challenging the perception of AI's reasoning capabilities.

Apple releases eight small AI language models aimed at on-device use

Arstechnica

Arstechnica · 1y ago

Apple releases eight small AI language models aimed at on-device use

Apple has introduced a set of small AI language models called OpenELM that can be run directly on a smartphone. These models are currently available on the Hugging Face and are mostly proof-of-concept research models. While they may not fit the traditional definition of open-source, the source code for OpenELM is available. The models range in size from 270 million to 3 billion parameters and have been trained using publicly available datasets. Apple's OpenELM models offer improved performance and aim to empower the open research community. However, Apple cautions that these models may produce inaccurate or objectionable outputs.

Apple said to be working on a ‘skinnier’ iPhone 17 variant. All we know so far

Livemint

Livemint · 1y ago

Apple said to be working on a ‘skinnier’ iPhone 17 variant. All we know so far

Apple is reportedly planning thinner models of the iPhone 17, MacBook Pro, and Apple Watch. Bloomberg's Mark Gurman mentioned in his newsletter that Apple is working on a "skinnier" iPhone 17 for release in 2025, along with revamped designs for the MacBook Pro and Apple Watch. Analysts have also predicted a slim variant of the iPhone 17, with the Pro models potentially featuring a titanium body and upgraded RAM and chipset. These developments align with Apple's focus on creating the thinnest and lightest devices in the tech industry.

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