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Apple's AI push could reinvigorate iPhone sales as customers look to upgrade

Economic TimesEconomic Times Ā· 5m
Apple's AI push could reinvigorate iPhone sales as customers look to upgrade

Apple's focus on artificial intelligence (AI) at its recent developer conference aims to reinvigorate iPhone sales and attract new customers. The company showcased its Apple Intelligence, featuring generative AI that creates text, images, and other content on command. Analysts predict a potential surge in iPhone upgrades, driven by the appeal of AI capabilities. However, some remain skeptical about the immediate impact on consumer behavior. Apple's AI features will only be available on iPhone 15 Pro or Pro Max models, dependent on the device's built-in chips. Despite market fluctuations, Apple aims to establish itself as a leader in consumer AI through seamless integration and user-friendly experiences.

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