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Apple has a hot new product. It’s a hearing aid.

Livemint · 9m

Apple's latest product launch included a feature that could have significant impact - the transformation of AirPods Pro 2 into over-the-counter hearing aids. The software update, set to release in the fall, aims to provide a low-cost option for Americans who need hearing aids but are reluctant to seek help due to price or stigma. With an estimated 30 million Americans and 1.5 billion people globally living with hearing loss, this development could be a game-changer in improving accessibility and acceptability of hearing support. Additionally, Apple's entry into the hearing aid market has caused a disruption in stock prices of existing companies dominating the industry.