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Apple brings ChatGPT and more AI to devices, Wall Street unimpressed

Economic Times · 6m

Apple unveiled its new Apple Intelligence technology, integrating AI across its apps and including OpenAI's chatbot ChatGPT. The company aims to prioritize privacy and differentiate itself from competitors like Microsoft and Google. However, the event received a lukewarm response from Wall Street, with Apple's stock closing down nearly 2%. Analysts believe that while the AI features will please users, they may not significantly impact Apple's trajectory. The company hopes to convince its large user base of the value of AI. The revamped Siri will have more control and utilize ChatGPT, but concerns about privacy have been raised. Apple plans to use a combination of on-device processing and cloud computing to power its AI features. The new iOS 18 will introduce customizable home screens and improved app locking features. Finally, Apple is expanding the availability of its mixed-reality headset Vision Pro to more countries.