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Apple accelerates AI ambitions with custom chips and cloud servers: Report

Livemint

Livemint · 1y ago

Apple accelerates AI ambitions with custom chips and cloud servers: Report

Apple is reportedly planning to introduce new AI features this year using its own custom-designed processors in data centers. The company aims to integrate AI into its product lineup, with high-performance chips installed in cloud-computing servers for advanced tasks, while simpler functions will be processed on devices like iPhones and iPads. Apple's cloud-based AI operations will utilize its M2 Ultra chips initially and future iterations will incorporate the M4 chip. The shift towards cloud computing suggests a focus on more complex AI tasks. Apple's AI-driven services are expected to roll out with iOS 18 this fall, prioritizing user privacy and data security.

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Google just unveiled a new weapon against Microsoft and Amazon in the AI arms race

Business Insider

Business Insider · 1y ago

Google just unveiled a new weapon against Microsoft and Amazon in the AI arms race

Google has announced its partnership with Arm to develop its own CPU called Axion, joining competitors like Amazon and Microsoft who have already created custom Arm-based processors. The move is part of Google's efforts to enhance its computing resources, with Axion set to improve performance for general-purpose workloads such as open-source databases, web servers, and AI training. The company claims Axion will deliver 30% better performance than existing Arm-based chips in the cloud and improve energy efficiency by 60%. Google's decision to create its own AI chips may create competition with partners like Nvidia and Intel while potentially cutting costs.

Nvidia chases $30 billion custom chip market with new unit

Economic Times

Economic Times · 1y ago

Nvidia chases $30 billion custom chip market with new unit

Nvidia is establishing a new business unit dedicated to creating customized chips for cloud computing companies and AI processors. The move aims to tap into the growing market for custom AI chips while protecting Nvidia from competitors seeking alternative solutions. As the dominant player in the high-end AI chip market, Nvidia controls roughly 80% of this sector. However, to meet specific needs regarding cost and energy consumption, major customers like Meta and Microsoft have started developing their own internal chips. Nvidia now plans to assist these companies in designing custom AI chips, potentially competing against industry rivals Broadcom and Marvell. Other target markets for Nvidia's custom chips include telecom, automotive, and video games.

Marvell wins new AI chip business, but at lower margins

Economic Times

Economic Times · 1y ago

Marvell wins new AI chip business, but at lower margins

Marvell Technology has secured new business partnering with major US-based cloud computing companies to develop custom chips for artificial intelligence (AI). However, Marvell noted that this custom chip unit has lower profit margins compared to its other lines of business. Despite this, Marvell expects the AI chip business to generate $2.5 billion in sales by 2026. Marvell competes with companies like Broadcom and is developing AI chips for multiple customers to be released in the coming years. The profitability of Marvell's custom chip unit is being closely monitored by investors as it competes with industry leader Nvidia.

Facebook laying off Metaverse employees

Futurism

Futurism · 1y ago

Facebook laying off Metaverse employees

Meta, formerly Facebook, is reportedly laying off employees in its Reality Labs division, particularly the Facebook Agile Silicon Team (FAST) tasked with custom silicon development for the metaverse. The move raises questions about Meta's ability to compete in the metaverse space and develop its own silicon chips, which has been a costly endeavor. This follows previous layoffs and challenges in the development of in-house chips for AI efforts, highlighting concerns about the company's metaverse ambitions.

Apple nears switch to in-house Bluetooth and WiFi chip for iPhone, smart home: reports

Economic Times

Economic Times · 8m ago

Apple nears switch to in-house Bluetooth and WiFi chip for iPhone, smart home: reports

Apple is reportedly planning to replace some of the parts supplied by Broadcom with its own custom chip for Bluetooth and Wi-Fi connections in its devices starting next year. The chip, called Proxima, has been in development for several years and is expected to be integrated into iPhones and smart home devices produced in 2025. The in-house chips will be manufactured by Taiwan Semiconductor Manufacturing Co. This move is separate from Apple's plans to launch its own cellular modem chips next year. Apple has not commented on the report.

Nvidia’s AI chips are cheaper to rent in China than US

Arstechnica

Arstechnica · 11m ago

Nvidia’s AI chips are cheaper to rent in China than US

China's cloud providers charge lower prices for renting cloud services with Nvidia's AI chips compared to the US, indicating that these processors are readily available in the Chinese market despite US export restrictions. Four Chinese cloud vendors charge around $6 per hour for servers equipped with eight Nvidia A100 processors, while similar setups from small US vendors cost approximately $10 per hour. The availability of Nvidia chips in China and the circumvention of US restrictions contribute to the lower prices. Larger Chinese cloud operators charge higher prices, but smaller vendors are able to offer competitive rates due to compliance challenges faced by the larger players.

Apple is developing specialised chips for smart glasses and AI servers: Bloomberg report

Economic Times

Economic Times · 3m ago

Apple is developing specialised chips for smart glasses and AI servers: Bloomberg report

Apple is reportedly developing specialized chips to power future devices, including smart glasses, AI servers, and new MacBooks. These advancements aim to enhance Apple's competitive edge in the AI market and against products like Meta Platforms' Ray-Ban glasses. The chips, optimized for energy efficiency, are expected to support features such as on-device AI capabilities. With production slated for late next year or 2027, the new processors will be crucial for Apple's upcoming ventures into smart technology.

Intel sees AI opportunity for standalone programmable chip unit

Economic Times

Economic Times · 1y ago

Intel sees AI opportunity for standalone programmable chip unit

Intel's programmable chip unit, now known as Altera, sees a significant opportunity in the field of artificial intelligence (AI). The company believes its programmable chips fill a niche market between custom processors designed by cloud computing companies and general-purpose AI chips made by Nvidia. With the hardware requirements for AI still evolving, Altera aims to stay at the forefront of innovation by providing flexible and adaptable solutions. The market for programmable chips is estimated to be around $8-$10 billion by 2023, but Altera believes the potential is even larger. While Intel Foundry currently manufactures Altera's Agilex line of chips, it remains uncertain if the forthcoming Agilex 3 chips will be produced in-house.

Microsoft debuts 'Copilot+' PCs with AI features

Economic Times

Economic Times · 1y ago

Microsoft debuts 'Copilot+' PCs with AI features

Microsoft has unveiled a new category of personal computers that feature artificial intelligence (AI) capabilities. These new "Copilot+" PCs can handle AI tasks without relying on cloud data centers and come with a feature called "Recall" which tracks user activity. Microsoft aims to sell 50 million AI PCs within a year. The company also introduced new Surface Pro tablets and laptops with Qualcomm chips and showcased technology that allows software written for Intel and AMD chips to run on Arm-based chips. Apple, too, has revealed plans for AI-focused chips in future laptops.

Now, Apple Supplier Foxconn Plans Making AI Servers In India

Inc42 · 1y ago

Now, Apple Supplier Foxconn Plans Making AI Servers In India

Foxconn is planning to use its existing manufacturing facilities in Tamil Nadu to produce AI servers in India, according to a report by ET. The company, known for building AI servers for tech giants like Amazon, Google, Microsoft, and Nvidia, is likely to expand its operations to the country. This move aligns with Apple supplier and Foxconn subsidiary Rayprus Technologies' plans to enter the Indian market by establishing a facility in Bengaluru.

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