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Apna.co expands into voice AI with BlueMachines.ai; sees fast enterprise AI adoption

EntrackrEntrackr · 2d ago
Apna.co expands into voice AI with BlueMachines.ai; sees fast enterprise AI adoption
Medial

Apna.co, India’s leading jobs and careers platform, has expanded into enterprise Voice AI with the launch of BlueMachines.ai, a new vertical focused on enabling businesses to deploy voice-based AI agents at scale. The platform is designed to deliver reliable, compliant, and multilingual AI solutions built on Apna’s existing AI infrastructure. With Blue Machines, enterprises can create and deploy production-ready AI voice agents in record time. Within just 45 days of launch, the platform signed over $6 million worth of enterprise contracts, marking one of the fastest adoption curves in India’s enterprise AI segment. It is already being implemented across sectors such as lending, mutual funds, insurance, healthcare, recruitment, and edtech, underscoring strong market demand for AI-driven automation. Nirmit Parikh, Founder and Group CEO of Apna, said, “Blue Machines marks India’s entry into the global enterprise Voice AI race. Our platform stands out for execution speed and reliability; deployments go live in under a week compared to the industry average of five to six weeks. It has achieved a 100% implementation success rate, which is rare in enterprise AI.” He added that the new vertical complements Apna’s core business, which grew 52% year-on-year in 2025. The platform delivers sub-300 millisecond latency, supports multiple Indian languages and dialects, and ensures enterprise-grade data governance for secure and seamless operations. Blue Machines follows a platform-plus-people model, combining advanced AI infrastructure with Forward-Deployed Engineers (FDEs) who help enterprises move quickly from prototype to production. “Every company is experimenting with AI, but very few are running it successfully in production,” said Kshitij Jain, COO of Blue Machines. “Our approach allows enterprises to go live in days, not months, with fully operational and compliant systems — proving that enterprise Voice AI can work at scale.”

Related News

Apna launches AI Calling Agent to cut hiring time by half

EntrackrEntrackr · 1m ago
Apna launches AI Calling Agent to cut hiring time by half
Medial

Apna launches AI Calling Agent to cut hiring time by half Jobs and career platform Apna.co has launched multilingual AI Calling Agent, a tool designed to automate interviews and slash hiring timelines by nearly 50%. Built on the company’s proprietary Agentic-AI stack called Blue Machines, the product automatically initiates voice interviews the moment a job is posted and can run over 10,000 conversations in parallel across Hindi, English, and regional languages. Apna claims that the system achieves over 80% connection rates, compared to the 30% seen in manual calling. Recruiters also receive instant transcripts, audio highlights, and AI-generated shortlists on their dashboards. The launch follows Apna’s growing push into AI-driven hiring solutions. Earlier this year, the company introduced AI Job Prep, a candidate-facing mock interview platform that has already clocked 39 lakh minutes of engagement across 7.6 lakh simulated interviews. The tool offers resume-based, role-specific practice sessions using real interview data from more than 3,000 companies, including Google, Swiggy, and Microsoft, and has seen strong adoption among Gen Z users across both metros and tier-II cities. "Recruiters spend countless hours chasing calls instead of meeting qualified candidates. That’s the gap we set out to bridge. By embedding our AI Calling Agent into every job post, we’re putting enterprise-grade automation into the hands of lakhs of MSMEs and enterprises across India.” — Nirmit Parikh, founder and CEO, Apna.co Apna’s AI Calling Agent helps both large firms and small businesses by customizing interviews to job roles, asking questions, scoring answers instantly, and following up across calls, WhatsApp, and email. Together with its AI Job Prep tool, Apna is building a faster, tech-driven hiring system.

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