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Amid Upbeat Funding Expectations, Indian Startups To Ramp Up IT & Ad Spending In FY25

Inc42Inc42 · 1y ago
Amid Upbeat Funding Expectations, Indian Startups To Ramp Up IT & Ad Spending In FY25
Medial

Indian startups are planning to increase their advertising and IT expenditures in the upcoming financial year 2024-25 (FY25), according to a survey by Inc42. The survey revealed that 76% of the surveyed startup founders plan to raise advertising spending by 20-30% in FY25, while 74% intend to increase IT expenses by 10-30%. This increase in spending is driven by the optimism for growth and scale in FY25, with startups aiming to double revenues, expand customer base, grow teams, and enter new markets. The expected increase in funding, growth in the Indian advertising market, and the focus on digital advertising and AI/ML capabilities are key factors contributing to this decision.

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