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Amagi files RHP, sets Rs 343–361 price band for Rs 1,789 Cr IPO

EntrackrEntrackr · 23d ago
Amagi files RHP, sets Rs 343–361 price band for Rs 1,789 Cr IPO
Medial

Amagi files RHP, sets Rs 343–361 price band for Rs 1,789 Cr IPO Bengaluru-based SaaS firm Amagi Media Labs Ltd has filed its red herring prospectus (RHP) and announced a price band of Rs 343–Rs 361 per share for its upcoming initial public offering (IPO). The Rs 1,788.62 crore public issue will open for subscription on January 13 and close on January 16, while the anchor book will open on January 12. The company has fixed the lot size at 41 shares, translating to a minimum retail investment of around Rs 14,800 at the upper end of the price band. The IPO is a combination of a fresh issue and an offer for sale (OFS). While the company will raise about Rs 816 crore through fresh issuance, existing shareholders will offload shares worth nearly Rs 972.62 crore via the OFS route. According to the Red Herring Prospectus, the proceeds from the fresh issue will be used to strengthen technology and cloud infrastructure, pursue inorganic growth opportunities, and meet general corporate expenses. In November last year, the company received SEBI approval for its initial public offering. Several early and growth-stage investors are participating in the OFS, including Accel India VI (Mauritius), Norwest Venture Partners X – Mauritius, PI Opportunities Fund I & II, Trudy Holdings, along with individual shareholders such as Rajat Garg, Rahul Garg, Prem Gupta, Kollengode Ramanathan Lakshminarayana, and Rajesh Ramaiah. Founded in 2008, Amagi operates a cloud-native SaaS platform that enables media companies to launch, distribute, and monetize advertising across connected TV (CTV), OTT platforms, and linear television. The company counts several global broadcasters, streaming platforms, and content owners among its customers, with a large portion of its revenue coming from international markets, particularly the US. On the financial front, Amagi has continued to scale rapidly. For the fiscal year ended March 2025 (FY25), the company reported revenue of around Rs 1,162 crore, while significantly narrowing its losses during the year. At the upper end of the price band, Amagi is expected to command a post-issue valuation of over Rs 7,800 crore.

Amagi raises Rs 805 Cr from anchor investor ahead of IPO

EntrackrEntrackr · 17d ago
Amagi raises Rs 805 Cr from anchor investor ahead of IPO
Medial

Amagi raises Rs 805 Cr from anchor investor ahead of IPO Adtech unicorn Amagi Media Labs has raised Rs 805 crore from anchor investors at the upper price band of Rs 361 per share, ahead of its IPO opening on January 13. According to regulatory filings, Amagi allotted over 2.22 crore equity shares to 42 anchor investors at Rs 361 per share to raise Rs 805 crore. The anchor book saw participation from a mix of leading domestic mutual funds and global institutional investors. Prominent names in the anchor round include SBI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund, Tata Mutual Fund, Motilal Oswal Mutual Fund, Franklin Templeton, along with global institutions such as Goldman Sachs, Societe Generale, Fidelity, and others. Domestic mutual funds accounted for a sizeable portion of the anchor allocation, underlining strong local institutional confidence. The Bengaluru-based company’s Rs 1,789 crore IPO comprises a fresh issue as well as an offer-for-sale (OFS) by existing investors. Proceeds from the fresh issue will be used to strengthen Amagi’s technology and data stack, expand its global footprint, and pursue strategic acquisitions, while the OFS will provide partial exits to early and late-stage investors. The issue will open for subscription on January 13 and close on January 16. The company has fixed the lot size at 41 shares, translating to a minimum retail investment of around Rs 14,800 at the upper end of the price band. Founded in 2008, Amagi operates a cloud-managed advertising platform focused on connected TV (CTV) and programmatic advertising, enabling brands to run targeted campaigns across streaming platforms. The company derives a majority of its revenue from international markets, particularly the US. On the financial front, Amagi has continued to scale rapidly. For the fiscal year ended March 2025 (FY25), the company reported revenue of around Rs 1,162 crore. During the first half of the ongoing fiscal year (H1FY26), the company posted Rs 706 crore revenue with profits of Rs 6.5 crore. At the upper end of the price band, Amagi is expected to command a post-issue valuation of over Rs 7,800 crore.

Amagi IPO unlocks 14x returns for Premji Invest, multi-fold gains for others

EntrackrEntrackr · 22d ago
Amagi IPO unlocks 14x returns for Premji Invest, multi-fold gains for others
Medial

Amagi IPO unlocks 14x returns for Premji Invest, multi-fold gains for others According to analysis done by Entrackr, marquee venture capital firms including PI Opportunity Fund, Norwest Venture Partners, and Accel India are staring at multi-fold gains on their initial investments. Bengaluru-based SaaS firm Amagi Media Labs Ltd has filed its red herring prospectus (RHP) and announced a price band of Rs 343–Rs 361 per share for its upcoming initial public offering (IPO). PI Opportunity Fund (Premji Invest), the largest institutional shareholder in Amagi, invested nearly Rs 114 crore at an average acquisition cost of around Rs 25.5 per share. At the upper end of the IPO price band, the fund’s stake is now valued at over Rs 1,610 crore, translating into a return of over 14x. The fund is set to partially exit via an offer-for-sale (OFS) of about 1.33 crore shares, which alone is worth nearly Rs 480 crore. Norwest Venture Partners X, which invested around Rs 504 crore, is also poised for a significant payday. Its holding is now valued at approximately Rs 1,056 crore, a little over a 2x return. The firm is selling 33.8 lakh shares worth about Rs 122 crore in the IPO. Similarly, Accel India, which invested nearly Rs 246 crore, is set to see its stake grow to around Rs 821 crore, generating over 3x returns. Accel plans to offload more than 50.7 lakh shares through the OFS, valued at about Rs 183 crore at the IPO price band. Trudy Holdings, another early backer, has also clocked a more than 3x jump, with its stake now valued at over Rs 461 crore. Apart from institutional investors, several early individual shareholders are also set to achieve substantial gains. Angel investors such as Prem Gupta, Moglix’s founder Rahul Garg, Rajat Garg, and Rajesh Ramaiah who invested small amounts in Amagi, saw their holdings multiply several times over, with returns ranging from 5x to over 15x, despite modest capital outlay. Amagi’s IPO is also expected to significantly boost the wealth of its founding team. The company’s promoters i.e. Baskar Subramanian, Srividhya Srinivasan, and Arunachalam Srinivasan, together hold a substantial stake in the company, which is now valued at Rs 1,039 crore at the IPO price band. Individually, Baskar Subramanian’s holding is valued at around Rs 345 crore, while Srividhya Srinivasan and Arunachalam Srinivasan hold stakes worth approximately Rs 345 crore and Rs 348 crore, respectively. Amagi’s Rs 1,788.62 crore public issue will open for subscription on January 13 and close on January 16, while the anchor book will open on January 12. The company has fixed the lot size at 41 shares, translating to a minimum retail investment of around Rs 14,800 at the upper end of the price band.

Amagi lists at 12% discount on stock exchange

EntrackrEntrackr · 10d ago
Amagi lists at 12% discount on stock exchange
Medial

Amagi lists at 12% discount on stock exchange Adtech unicorn Amagi Media Labs made a muted debut on the Indian stock exchanges on Wednesday, listing at a discount to its IPO price despite strong investor interest during the issue. The Bengaluru-based company’s shares are listed at Rs 317 on the BSE and Rs 318 on the NSE, nearly 12% lower than the IPO issue price of Rs 361. Amagi’s IPO witnessed strong subscription across categories, with the issue closing at over 30x overall subscription, led by institutional and non-institutional investors. The QIB portion was subscribed over 30 times, while HNIs subscribed nearly 40 times. Retail participation was also subscribed to 9–10 times during the subscription period. The Bengaluru-based company’s Rs 1,789 crore IPO comprises a fresh issue as well as an offer-for-sale (OFS) by existing investors. Proceeds from the fresh issue will be used to strengthen Amagi’s technology and data stack, expand its global footprint, and pursue strategic acquisitions, while the OFS will provide partial exits to early and late-stage investors. The company also raised Rs 805 crore from anchor investors ahead of IPO. Founded in 2008, Amagi operates a cloud-managed advertising platform focused on connected TV (CTV) and programmatic advertising, enabling brands to run targeted campaigns across streaming platforms. The company derives a majority of its revenue from international markets, particularly the US. On the financial front, Amagi has continued to scale rapidly. For the fiscal year ended March 2025 (FY25), the company reported revenue of around Rs 1,162 crore. During the first half of the ongoing fiscal year (H1FY26), the company posted Rs 706 crore revenue with profits of Rs 6.5 crore. Amagi is currently trading at Rs 349 per share (as on 10:54 AM) with the total market capitalization of Rs 7,570 crore or $841 million.

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