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AI meets 3D Holograms: Transformative tech or clever marketing ploy?

LivemintLivemint · 7m ago
AI meets 3D Holograms: Transformative tech or clever marketing ploy?
Medial

IDFC FIRST Bank in Mumbai has partnered with Ikonz Studios to develop a Holographic Extended Reality (HXR) device featuring an AI-powered holographic avatar of Bollywood superstar Amitabh Bachchan, who is the bank's brand ambassador. The device allows customers to interact with Bachchan's digital avatar and obtain information about the bank's products and services. While holographic devices have been used before, the combination of AI and holograms offers enhanced engagement and personalised experiences. AI 3D holograms have potential applications in education, retail, healthcare, and entertainment, but cost, infrastructure requirements, and technological limitations need to be addressed for broader adoption.

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