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AI has potential to enable collusion; regulators need to adopt forward-looking approach: CCI chief

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Artificial intelligence (AI) is transforming modern markets, but it also poses risks like enabling collusion and algorithmic discrimination disguised as dynamic pricing, according to CCI chief Ravneet Kaur. Speaking at a conference, she highlighted AI's influence on pricing strategies and decision-making, while calling for trust-based regulations. The Competition Commission of India is studying AI’s impact on competition. Last year, it handled various antitrust cases, finding violations in some and proceeding with investigations.