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Aditya Birla Group eyes ‘bifocals’ for its diverse businesses, people policies

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The Aditya Birla Group, led by Kumar Mangalam Birla, is considering implementing a new dual strategy for its traditional and new businesses. The conglomerate, which encompasses various sectors including cement and fashion, is in talks with consultants to develop this "bi-focal" strategy. It would involve different policies for older and newer ventures, potentially requiring changes to employee policies. The Aditya Birla Group has already initiated some changes under its group director of human resources and is looking at simplifying internal structures and improving decision-making speed. Additionally, the group aims to enhance its brand image and boost market capitalisation.

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