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Adani joins Tata and Ambani in race for elusive India superapp

Economic TimesEconomic Times · 4m
Adani joins Tata and Ambani in race for elusive India superapp

Indian conglomerate Adani Group is aiming to have its super app, Adani One, installed on one in three smartphones in India by the end of the decade. Launched in December 2022, Adani One currently has 30 million users, primarily as a travel app for booking flights, hotels, and accessing airport services. However, analysts question the feasibility of this ambitious goal, as Adani Group's businesses are predominantly in infrastructure and heavy industry sectors. Successful all-in-one apps in India, such as Tencent's WeChat and Alibaba's Alipay, have been able to lock consumers into their ecosystems by offering a range of services, but Adani Group lacks a strong presence in sectors like telecoms, data, entertainment, or payments.

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