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Actor Kriti Sanon-Backed Hyphen Aims To Reach 1 Crore Customers Within 12 Months

OutlookIndiaOutlookIndia · 1y
Actor Kriti Sanon-Backed Hyphen Aims To Reach 1 Crore Customers Within 12 Months

Kriti Sanon, the actor and co-founder of D2C beauty brand Hyphen, takes her role as Chief Consumer Officer seriously and actively engages with customers. She reads product reviews, answers user queries on social media, and conducts "Ask Me Anything" sessions on Instagram. Hyphen aims to incorporate customer feedback and improve its products. The brand plans to expand its customer base through online advertising campaigns, partnerships with influencers, and strategic distribution on e-commerce platforms. Kriti's interest in skincare products and her desire for affordability and quality led to the birth of Hyphen, which aims to provide effective and accessible skincare to a broader audience.

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